Rule Breaker on 'Shark Tank': What is the cost, who is the founder and where you can buy the delicious sweet treats?
You'd be hard-pressed to find a person who doesn't enjoy eating cookies or brownies. These snacks may be delicious but it's not the best option health-wise.
Thanks to the insane amount of sugar, butter and flour, these delightful treats, if consumed regularly, can not only add extra pounds to your body but also lead to other serious health issues such as diabetes, cavities, and so on. So does that mean we give up on eating cookies? You don't have to think of such extreme measures but think of it as a way to have it in moderation.
An entrepreneur from Brooklyn, New York, has the perfect solution for all our sweet tooth cravings without compromising on our health — Rule Breaker snacks. Read on to know all about these cookies that claim to not only be delicious but also healthy.
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What is Rule Breaker?
Most of our favorite cookies and brownies are made of flour. Thanks to several allergens that are present in regular cookies and brownies, many people can't enjoy these treats. New York-based entrepreneur Nancy Kalish decided to address this issue head-on.
After several trial and error, she finally came up with the perfect recipe to bake cookies and brownies without any allergens such as nuts, flour, eggs and milk. The main ingredient is chickpea! It may sound weird to make cookies or brownies with chickpea, but you can't tell the difference. They are certified gluten-free, vegan, non-GMO and kosher.
Rule Breaker Snacks are produced in a nut-free bakery, making them a perfect cookie for school lunch boxes, as many schools now have a nut-free rule for food brought into the school.
The website describes the product as, "Rule Breaker Snacks break all the rules (no flour! no eggs! no butter!). Chickpeas (that's right, beans) are the first ingredient. But our soft-baked treats are so chewy and delicious, you'd never know. They come in several crave-worthy flavors: Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake, P'Nutter Chocolate Chip (nut-free) and our limited edition Mint Chocolate Brownie Bites."
Who is the founder?
Nancy Kalish is the founder of Rule Breaker Snacks. Prior to setting this up, she was a health journalist and certified health coach. Although she knew all about healthy and clean eating, her love for desserts came in the way. One day, she came across a brownie recipe that used black beans. She decided to give the recipe a shot and it turned out to be disastrous.
On the website, she explained, "I had read about brownies made from black beans on the internet. And I thought, okay, beans are healthy. So I whipped some up. Well, those first black bean brownies were awful--they tasted like beans, they even smelled like beans. But they had that luscious brownie texture. So I kept at it, tweaking my recipe, switched to chickpeas, and I ate a LOT of brownies. Finally, after a year, I had created the perfect recipe with no beany taste."
In March 2019, Nancy launched her Kickstarter campaign with a goal of $10,000. She met the goal almost immediately, so the goal was stretched to a further $30,000. The campaign eventually ended with $28,402 from 403 backers. In July of 2020, Rule Breaker Snacks was nominated for a Mindful Award and won Brownie Product of the Year, and Overall Snack Product of the Year.
How much does it cost?
Rule Breaker brownie bites, cake bites, and blondie bites retail for $4.99. While a full-sized version of these snacks is sold in boxes of four and 12. A box of four treats costs $14.99, while a box of 12 costs $32.99.
Where to buy?
You can get your very own Rule Breaker snack bars here.
Who will crack the deal?
Food items are extremely popular amongst the sharks, so all the sharks might be interested in the product. But ultimately, the brand's numbers and demand will determine whether the sharks want to invest in it or not.
'Shark Tank' Season 12 is available every Friday at 8/7c on ABC.
