'Shark Tank': Plunge closes $2.4M deal with Robert Herjavec, fans say 'it's a cold tub'

'Shark Tank': Plunge closes $2.4M deal with Robert Herjavec, fans say 'it's a cold tub'
Plunge founders Michael Garret and Ryan Duey with Robert Herjavec on 'Shark Tank' (ABC)

There's nothing better than an ice-cold bath on a hot, summer day, or after an intense workout session. Banking on this feeling, Michael Garret and Ryan Duey launched Plunge, a bath tub for ice baths. The duo's pitch for their proprietary bathtub launched an intense bidding war on 'Shark Tank'.

The cut-throat bidding war ended with Robert Herjavec shelling out a whopping $2.4 million, which is twice the amount that the Plunge founders came in seeking. Garret and Duey came in seeking an investment of $1.2 for a 5% stake in their brand. After demonstrating the perks of an ice bath to Robert, the duo began discussing the numbers. Though they had impressive sales numbers, profit margins, and even a bidding war amongst the Sharks to prove the popularity of their product, sadly the ABC show's fans weren't buying it.  After watching the pitch, many fans pointed out that it was just a cold bathtub and felt that ut wasn't worth the money.


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A fan tweeted, "I see nothing proprietary about it. It's a cold tub. Move to Philly if you want a cold soak. #Sharktank." Another fan commented on the show's Instagram page with, "You can take a cold 🥶 shower for free. Why would anyone pay 💰 for a bath tub 🧼 a freezing 🥶 cold bathtub at that! 🫤." "This cold plunge tub can't possibly be patentable. They're going to get knocked off in about 30 seconds. #SharkTank," pointed out a fan. "When you live in New England there is not a need for this product. Plenty of other opportunities to be freezing cold when water comes out of the tap feeling icy.," added a fan.





Robert Herjavec enjoying his ice bath in the Plunge on 'Shark Tank' (ABC)

Another fan joked, "Truly life changing practice When I walk into my local Chipotle all the ladies stare at me It’s called cold shower glow." "I have a DIY setup with a chest freezer in my garage... set to maintain at 3 degrees Celsius... amazing for mental and physical health," shared a fan.




While the internet seems to be unimpressed with Plunge, only time will tell if Robert's heft gamble by investing in Plunge will pay off. 

'Shark Tank' Season 13 airs every Friday at 8.7c on ABC.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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