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Pinch Me Therapy Dough on ‘Shark Tank’: What is the cost, who is the founder and does it actually relieve stress?

Say hello to Pinch Me, a holistic, drug-free, portable stress-reduction tool

Stressed? Need something to relax for a bit? Here's a magical solution for you. On the latest episode of ‘Shark Tank’, an entrepreneur from Lewes, Delaware, tries to secure the dough necessary to expand her line of stress-relief tools. 

So what exactly is it? Say hello to Pinch Me, a holistic, drug-free, portable stress-reduction tool. This pliable putty was expertly developed to be the ideal texture for perfect pinchability. When you feel a hint of stress, pull out your container. Gently knead away nuisances, or use it while you're relaxing to decompress and get back to the center.

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The official website explains: “We infuse each container with placating, spa-quality oils and soft, subtle hues to act as subliminary calming agents. The elements come together to pack a powerful punch against common, everyday stressors.  When you're done, just drop it back in the container, twist the lid on securely, and tuck it away... until next time.”

What is Pinch Me Therapy Dough?

A professionally developed, soft, pliable dough infused with calming aromatherapy, Pinch Me Therapy Dough helps you replenish, rejuvenate, and get back to center!

Jotting down all you need to know about the product, the website calls it a “squishable compound that’s designed to channel relief through the senses, naturally. This placating putty was developed using the proven scientific methodology of color and scent as they relate to relaxation-all in the convenience of a portable tin. Think of it as a handy little mood-shifter.”

Here are the elements that will help change your life!

Soothing scents: When a pleasant scent speaks to you, it triggers positive feelings. Your blood pressure and heart rate slow. You’re more relaxed. Each of the scents utilized in Pinch Me have been carefully chosen for their pleasantly pacifying properties. Breathe in the relaxation.

Pliant texture: As you massage the dough, your body begins to release tension. Gently applied pressure steadily relaxes the hands as a gradual hush starts to wash over you. This subtle yet clever technique draws you away from feeling stressed.

Calming Colors: The psychological effects of color have been studied extensively as they relate to body and mind. Pinch Me's color palette was professionally designed to calm with each subtle hue.

Who is the founder?

Nancy Rothner is the creator of Pinch Me Therapy Dough. On her website, she pens down, “As a clinical hypnotherapist who specializes in stress reduction, I've seen first-hand the toll that tension takes on the body and mind. I embarked on a quest to create a simple, holistic, stress-reduction technique that could be used anytime, anywhere.”

Her story began in 2012 when she had the “epiphany lightbulb moment” that led to the Pinch Me Dough idea. “I was somewhat like a mad scientist,” she laughed, noting she put the putty through thousands of test runs for two years until she perfected the compound.

“It’s been a surreal experience,” Rothner told Cape Gazette. “I’m really excited, and very lucky to have this opportunity.” Shedding light on her product, she said, “It’s a multisensory, fun, feel-good way to decompress and unwind... Many people like to use it while multitasking; you don’t have to give it focused attention.”

What is the cost and where can you buy it?

11 different varieties of the product are available at a cost of $14.99 each. You can choose from Spa, Ocean, Surf, Relief, Zen, Beach, Sun, Chill, Bumbleberry, Refresh and Citrus. Not just that, you can also get unscented hand sanitizers at $15.99 and Stress Relief in a Pinch at $12.99. 

Each container comes packed with 10 squishable ounces of Pinch Me dough. That's enough to get you through hundreds of situations. Every Pinch Me purchase helps fund a mission to pay it forward by supporting the Wounded Warrior Project. So what are you waiting? Gift it to yourself or your loved ones to make them feel special.

Where are they now?

If Pinch Me was not enough, the company has also introduced Mist Me, a holistic, drug-free, spritzable stress-reduction tool. This specially blended, soothing formula was designed to help you reduce stress with a mist of relaxation, the website claims. At the first signs of stress, reach for your bottle and spray the bad day away.

Each bottle is infused with just the right amount of placating, spa-quality oils to help alleviate whatever’s ailing you. The proprietary aromatic blends join forces to pack a powerful punch against common, everyday stressors. You’ll get 3 ounces of Mist Me Therapy Spritz. That’s enough to help you spray away dozens of bad days. When stress hits, battle back with a spritz!

Who will steal the deal?

The Sharks in this episode are Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Daymond John. It's difficult to predict who will grab the deal but it seems Lori Greiner or Daymond John could steal it. What do you think? Teasing the pitch, a post on the official account read: “Will this entrepreneur choose the right deal for her stress-relief product? Things get interesting tonight on an all-new #SharkTank.”

‘Shark Tank’ Season 12 Episode 9 returned to ABC after the winter break on January 8, 2021, at 8 pm ET. Catch the latest episode featuring Simply Good Jars, Pinch Me Therapy Dough, Muff Waders and BusyBaby Mat on March 5, 2021, from 8 pm ET to 9 pm ET.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime and iTunes.