NOGGIN Boss on 'Shark Tank': What is the cost, who are the founders and all about the quirky hats
When it comes to innovative marketing, the playing field is as competitive as it gets. Everyone is trying to grab the consumers' attention, and it is essential to have products that truly set you apart if you want to be on the top of your game. Enter NOGGIN Boss, a fun and innovative marketing technique that uses comically big hats to spread the word. And when we say big, we're not kidding around! From sports fans to celebrities, it looks like NOGGIN Boss has its head in the marketing game. But will it be able to sell the idea to the sharks?
While NOGGIN Boss has quite the fan base, the question is, will they be able to impress Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner and Daymond John? Here's all you need to know about NOGGIN Boss.
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What is NOGGIN Boss?
If you're looking for a fun and quirky way to promote your business, brand or just support something you love, then NOGGIN Boss is the way to go. These giant quirky hats can be customized with logos and images, allowing you to spread the word and make quite the impression while you're at it. The brand also places top priority on the quality of their products. As per the website -- "Only the highest quality materials are used so your NOGGIN makes a statement for years to come. Our proprietary "Real Hat" construction produces the best NOGGIN with details you can see and feel.
"Accept no substitutes! Purchasing direct ensures your NOGGIN is genuine and helps fight-off the fakes. Also, a portion of profits goes back to the community to support coaches and youth athletes."
"Want to go Full Custom? Select the Custom option on the NOGGIN page to upload artwork & notes. We'll work with you to knock your custom NOGGIN out of the park."
Who are the founders?
Gabe Cooper and Sean Starner are the founder of NOGGIN Boss, and started the company in 2020. As per the brand's website, the duo are "two best friends who love all things faith, family, sports, business and charity. Sean and Gabe are former college athletes, club team coaches and have a strong history of building successful businesses. They saw an opportunity to create something fun and innovative to help you promote the things you love and are passionate about."
What is the cost and where to buy?
You can purchase your very own NOGGIN Boss hat from the brand's website, where they retail from $65 onwards. You can pick your own color and size per the customization process. Then you can personalize it with a patch or even customize it entirely to suit your needs.
Where is NOGGIN Boss now?
NOGGIN Boss seems to be making waves, seeing that they got rapper Ludacris to rock their hats. They even shared a post of him wearing it, captioned -- "his is @ludacris. Luda is wearing a NogginBoss. Luda is cool. Be like Luda."
Apart from this, in 2021, The Arizona Cardinals rocked NOGGIN Boss hats at the NFL draft. Cooper and Starner spoke to ABC15 about how this exposure was huge for them.
"The Arizona Cardinals -- they ordered a bunch to take to the NFL draft in Cleveland, so it was super rad to see on ESPN the Noggins just sprayed everywhere," said Cooper. "We just want to provide the fans with a way to engage and support the team in ways they've never done before. We really feel this is the new foam finger in sports, and we just want to show people why Arizona and Phoenix is number one," he added. "It's a great opportunity for us and we feel extremely blessed to be a part of the partnership with them," said Starner.
Who will steal the deal?
It's hard to say who might take the bait, seeing that NOGGIN Boss is a marketing tool and a quirky one at that. Depending on the numbers, there is a good chance that Kevin O'Leary might be the one to cut them a deal, a royalty one at that.
'Shark Tank' Season 13 Episode 15 airs on ABC on March 11, 2022, at 8 pm ET. Catch the latest episode featuring products like Noggin Boss, Curie, Ade + Ayo and Behave.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.