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'Shark Tank': HiccAway picks Mark Cuban over Kevin O'Leary despite higher equity demand

While Mark demanded 20% equity and Kevin wanted 15%, team HiccAway felt that Mark was a better fit
UPDATED JAN 22, 2022
Mark Cuban, Kevin O'Leary, Dr Ali Seifi, Amanda and HiccAway co-owner Victor on 'Shark Tank'  (ABC/Christopher Willard)
Mark Cuban, Kevin O'Leary, Dr Ali Seifi, Amanda and HiccAway co-owner Victor on 'Shark Tank' (ABC/Christopher Willard)

There is no real way to get rid of them when it comes to hiccups. While home remedies are plenty, not all of them are effective. We're often asked to sip on water; however, that ends up being a monumental task, seeing that the hiccups take a while to settle. But that's where HiccAway steps in, seeing that it is the only scientific remedy for hiccups!

But now, will HiccAway be able to impress Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner and Daymond John?


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Dr Ali Seifi and Amanda, who handle marketing and co-owner Victor, came on the show hoping to score $250,000 for 10% equity. Having done the required research and studies, Dr Seifi explained that HiccAway had a 90% success rate. The product costs 70 cents to make and retails for $14. They had sold 21,000 units so far and earned $300,000 in sales. However, most of the sharks were unsure of the need, causing them to back out.

However, Mark stated that he sees this becoming a household necessity made an offer for $250,000 for 20%. However, he was adamant, saying that he would not budge. He believed he could get them into all the right stores and thus needed an immediate reply. Kevin intervened with an offer for 15%, but the trio seemed more interested in Mark. They tried to negotiate 18%. But he flat out refused, saying that the offer could very well be off the table. The trio quickly accepted and was excited to have him on board. 

Fans too, proved that the product was definitely in demand. "I’ve never needed something on #SharkTank more. I have the worst painful hiccups ever I’m about to order the HiccAway " tweeted a fan. "I get BRUTAL hiccups. I have a remedy that often works but this would be much more convenient. Will definitely try this." added another. "Not me watching #SharkTank & buying a #hiccaway …" tweeted a fan. "Wow! Impressed! I was going to say no until the doctor explained everything. When I get hiccups and it doesn’t go away for awhile my chest hurts! I’m in!!! I want it!!!!!" added another. 





'Shark Tank' Season 13 Episode 12 airs on ABC on January 21, 2022, at 8 pm ET. Catch the latest episode featuring products like Hiccaway, TA3, Tristen Ikaika and Tania Speaks. 

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes. 

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