Kanye West rakes in $12M before ‘Donda’ release

Kanye West rakes in $12M before ‘Donda’ release
Kanye West's marketing strategy behind 'Donda' is making him rich (Photo by Michael Loccisano/Getty Images)

With two mega listening events under his belt for ‘Donda’, Kanye West is all set for the third one at Soldier Field stadium in Chicago on Friday, August 27. And, if you are worrying about Kanye splurging millions on organizing these events then we must tell you that the Grammy winning-rapper is no less than a marketing genius. The ‘College Dropout’ hitmaker has already raked in millions before the release of his highly anticipated 10th album.

For the first two listening events for ‘Donda’, the 44-year-old rapper had booked the Mercedes Benz Stadium in Atlanta where he was reportedly paying $1million a day for his rented room. And, for the latest one in Chicago, Kanye even built a replica of his childhood home in the middle of the venue which cost him a few more millions. However, according to Billboard, Kanye has pocketed a whopping $12.75 million from his last two events in Atlanta along with his merchandise sales.  
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Kanye West attends the Versace fall 2019 fashion show at the American Stock Exchange Building in lower Manhattan on December 02, 2018 in New York City. (Photo by Roy Rochlin/Getty Images)


Is Kanye West a marketing genius?

Kanye, who was in a debt of $53 million in 2016 is now worth $1.2 billion, as reported by Forbes but websites like Celebrity Net Worth states that Kanye is worth $6.6 billion. The multi-platinum hip-hop heavyweight, as reported by Billboard raked in a quite an impressive amount from his last two events. If the reports published are to be believed, the renowned record producer earned around $1.5 million and $2.7 million from each event. In July, the first event was packed with 42,000 spectators where each one of them paid between $25 to $100 for a ticket. The rapper also broke records for Apple Music when it became the most live-streamed event ever allowing Kanye to get further rich by a few millions.

Apart from the listening parties, Kanye happily laughed his way to the bank with $7 million when his YeezyXGap collaboration surged by a massive 347% amid the delay in releasing ‘Donda’. And, if this was not enough, the Atlanta native’s music peaked at an all-time high in the 22-day period between July 19 and August 9. It was reported that his streaming numbers rose to 37% making him a few more millions. Also, it doesn’t look like the rapper is going to stop here. Earlier this week, Yeezy Tech and Kano dropped a Donda Stem player- a device that allows users to customize each song while muting and mixing them. Let’s also not forget, Kanye already works in collaboration with Adidas and also has shares in a few of his estranged wife Kim Kardashian’s businesses.

Kanye West speaks on stage at the "Kanye West and Steven Smith in Conversation with Mark Wilson"  on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images)


How much will Kanye West make after releasing 'Donda'?

Though the album is yet to hit the streaming platforms, Yeezy’s latest full-length project will surely fetch him millions. It is difficult to circle a specific number but looking at the hype, we are sure the album will break several records. ‘Donda’ with already two delays, should finally hit the leading streaming platforms on Friday, August 27. Speaking of the full-length record, the recent listening event revealed that artists like Don Toliver, Young Thug, Westside Gunn, Conway The Machine, Jay Electronica, The Weeknd, Roddy Ricch, Jay-Z, Kid Cudi, and a few others have been tapped for their respective guest verses. We are also eagerly waiting for the official tracklist of ‘Donda’.

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