After falling back on his promise to release ‘Donda’ on Friday, July 23, Kanye West has now confirmed a brand new release date for his 10th studio album. It is also believed that the Grammy-winning rapper is planning a second listening event at the Mercedes Benz Stadium in Atlanta where he has been residing since the first listening party.

The 44-year-old hip-hop icon took to his official Instagram account where he shared an image of a “loading picture icon” and mentioned the date below reading: ‘DONDA. 08.05.2021.” As soon as West dropped the fresh details on his upcoming album, social media users rushed to Twitter to claim that West might be lying again and they might have to face the disappointment again just like the last time.
 
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Kanye West is brainstorming new ideas for second listening event

After holding a secret listening party in Las Vegas followed by a mega listening event in Atlanta at the Mercedes Benz Stadium, the ‘College Dropout' hitmaker is now planning another big listening event with new ideas with an intention to create as much hype as possible for ‘Donda’. According to TMZ, the event is planned for August 5 at 9 pm with creative direction from Demna Gvasalia. Tickets for the same will go on sale from Monday, August 2, and will range from $30 to $75. The publication reported that West is apparently brainstorming new ideas in order to fill up the seats.

West’s earlier listening session in Atlanta broke the streaming records for Apple Music after a record 3.3M people tuned in to watch it live. Sources have spilled the beans to TMZ saying CAA and Live Nation are apparently putting pressure on the rapper and his production company to make the second ‘Donda’ event different as they are anxious that it won't be easy to sell tickets if the event is exactly the same as the previous one.

Why did Kanye West NOT drop 'Donda' earlier?

The album was almost confirmed after West premiered a video of the song ‘No Child Left Behind’ in a Beats advertisement that featured athlete Sha’Carri Richardson. The ad saw subtitles that clearly said ‘Donda this Friday’, referring to July 23. Much to everyone’s surprise, the ‘Life of a Pablo’ hitmaker then did not drop the album. He did not release any official statement for the same. 

‘Donda’ is West’s 10th studio album and is a follow-up to his 2019 gospel album called ‘Jesus Is King’ which included guest appearances from artists namely Clipse, Ty Dolla Sign, Kenny G, Fred Hammond, Ant Clemons, along with the Sunday Service Choir. West’s album won the Top Christian Album and Top Gospel Album awards at the 2020 Billboard Music Awards and also scooped the Best Contemporary Christian Music Album at the 63rd Annual Grammy Awards in 2021. 

‘Better not play with my feelings again or it’s over for him’

Social media users logged in to Twitter as soon as West shared the new release date for ‘Donda’. One user shared, “@kanyewest take off your hat and swear! I hope this ain't cap.” Another got excited with the news and tweeted, “Time to make history @kanyewest.” Whereas, one added, “Kanye west stopping DONDA on the 5th ?!!??!!He better not play with my feelings again or its over for him!”
 
The next one shared, “It doesn’t seem that I’ll be able to head to this listening event for@kanyewest and it’s hurting my soul.” Meanwhile, another stated, “Word! Now he gotta triple the merch stock numbers on us cuz I got a feeling this one is going to be 10 x’s crazier and triple the population.” Another individual claimed, “Kanye is a man of his word” followed by an emoticon of a Goat referring to him as greatest of all time. While one person concluded, “Going to be great next Friday when @kanyewest tells everyone he was stuck in the stadium for two weeks due to being quarantined and there is no album.”