K-pop fans amused as HYBE hypes up Stray Kids but not own group Enhypen's Billboard records

HYBE fails to mention their group Enhypen in their Weverse Magazine despite being the fastest group to enter Billboard Top 10 and get a million sales

K-pop fans amused as HYBE hypes up Stray Kids but not own group Enhypen's Billboard records
JYPE's Stray Kids is mentioned instead of Enhypen in Weverse Magazine (@Stray_Kids, @ENHYPEN/Twitter)
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SEOUL, SOUTH KOREA: Weverse is the next interactive K-pop platform for idols and fans as they have branched out from BTS to partner up with other K-pop acts like Blackpink, Sunmi, Victon, and Oh My Girl. Launched by HYBE, they also have a K-pop shop, magazine, and live streaming platform. However, the Weverse Magazine mentioning Stray Kids' achievements like topping Billboard but not HYBE's own group Enhypen has K-pop Twitter amused.

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While Weverse has roped in K-pop groups from other companies, their magazine majorly interviews HYBE groups like BTS and Le Sserafim. JYPE groups like Stray Kids and TWICE have not even signed up for the Weverse messaging platform. This is why while it was a given that Stray Kids would be mentioned in Weverse's article about fourth-gen groups making it big in the USA, fans also found it odd. Especially, since Weverse gave Stray Kids' backhanded compliments and failed to talk about Enhypen's Billboard achievements.

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HYBE's magazine praises JYPE groups Stray Kids and TWICE

On September 21, Weverse Magazine wrote the article 'K-pop in America after BTS' where they spoke about BTS' achievements in the USA and if newer K-pop groups could follow in their footsteps. They spoke about HYBE's boy group TXT who has several Billboard achievements under their belt. They then mentioned their newest girl group NewJeans that had taken K-pop by storm. But Weverse name-dropping Stray Kids and TWICE when neither group is under HYBE or on the Weverse messaging platform and ignoring Enhypen, fans have taken to making hilarious memes. Enhypen also happens to be the youngest and fastest K-pop group to be a million seller along with charting on Billboard Top 10.

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Weverse's language was considered shady as they praised Stray Kids' Billboard-topping album 'Oddinary' but suggested that their US label helped them with this achievement by planning to mass-sell limited editions of their album. The magazine also wrote, "They plan to target radio wave starting with their next album." With past K-pop achievements in the West being without any radio play or explicit strategies to mass-sell albums, fans did not like that Weverse was downplaying Stray Kids' achievement which was anyway impressive.

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'HYBE is so spiteful'

One joked, "Hybe trying to steal chan’s laptop with all skz’s discography." Another commented, "GRAMMYS ACKNOWLEDGING ENHYPEN WAY MORE BETTER THAN HYBE AND THE WV WRITER. GUESS WHO'S STILL WINNING IN THE END YOU CAN NEVER DENY ENHYPEN'S GLOBAL POPULARITY AND THE GLOBAL DEMAND ON THEM." 

One observed, "Hybe is so spiteful honestly. Just because they’re mad at the fact that CJ ENM has more shares of Enhypen than they do they refuse to acknowledge the achievements and success enha has.Cant write about them but can write about a group from another company? make it make sense." Another made a reaction meme, "Hybe when skz achieve something on their own:." One fan pointed out, "Be serious Hybe ur grps are selling 8+ album versions in US to top on bb200. Straykids charted with only 3 versions. Again not the fault of skz ur grps are failing even after huge company payola."

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This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.

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