How did Julia Fox become the host of ‘OMG Fashun’? Actress’ ‘boundary breaking’ fashion bags her E! series

LOS ANGELES, CALIFORNIA: Julia Fox landed the role of host on 'OMG Fashun' due to her reputation as a boundary-breaking fashion icon. Her bold and innovative approach to fashion caught the attention of E!, leading to her own series. Not only is she the face of the show, but she also serves as a producer.

The concept of the show revolves around Julia's unique style and fashion sensibilities. Contestants are tasked with designing innovative and boundary-breaking looks specifically tailored to Julia's taste and aesthetic. With her influence driving the direction of the show, "OMG Fashun" promises to push the boundaries of fashion and creativity.

In "OMG Fashun," judge Law Roach sets the stage by declaring, "You're designing for the ultimate muse: Julia Fox." However, the designers face a daunting task—they must create red-carpet-worthy looks for the Uncut Gems actress using unconventional materials.

Roach sees potential in the challenge, stating, "One man's trash is Julia Fox's treasure." Julia herself emphasizes, "Doing this show is just what I do in my everyday life."

The preview also promises exciting celebrity guest appearances, including The Traitors and Married to Medicine's Phaedra Parks, theater producer Jordan Roth, drag legend Violet Chachki, actress Tommy Dorfman, actress and comedian Pretty Vee, fashion model and social media sensation Wisdom Kaye, Editor-in-Chief of Nylon magazine Lauren McCarthy, and Julia's stylist Briana Andalore.

Julia Fox says 'OMG Fashun; fasn will learn 'recreating old junk' into fashion

Julia Fox expressed her thoughts on fashion by saying that she believes that fashion should involve "recreating old junk" into something new and stylish. She suggested that she values creativity and innovation in fashion design, encouraging designers to think outside the box and repurpose existing materials or styles to create something fresh and exciting.

“’ OMG Fashun’ is shaping the future of fashion, emphasizing sustainability, upcycling and creative craftsmanship to restore integrity to this art form,” said Fox in a statement. “Being the most stylish person in the room doesn’t require breaking the bank; all it takes is creativity and a dash of confidence. My biggest hope is that our viewers will get inspired by what we create on the show and recreate the looks at home using all their old junk they have lying around!”

In every episode of the show, three designers, known as "disruptors," compete to create a design for Julia Fox, who is referred to as their "ultimate muse." This term originates from Fox's famous line about being a muse for Josh Safdie when he wrote "Uncut Gems." This reference adds a playful element to the competition, highlighting Fox's role in the fashion world and her influence on the designers' creative process.



Julia Fox from the 'OMG Fashun' series (Youtube/ @E!Entertainment)

'OMG Fashun' to give away $10k cash prize

In every episode, three contestants are tasked with crafting a groundbreaking outfit inspired by Julia Fox's unique and daring vision. They must use materials and techniques that challenge the norms of fashion, making the traditional "gatekeepers" of the industry uncomfortable. Julia Fox, along with her co-host Daniel Roach and a different expert guest judge each time, evaluates the designs and selects a winner.

The chosen designer receives a $10,000 cash prize and the opportunity to have their creation modeled by Julia Fox herself. This format encourages creativity and pushes boundaries in the world of fashion design.

"OMG Fashun" is produced by Scout Productions, with a team of executive producers including Rob Eric, David Collins, Michael Williams, and Renata Lombardo. Julia Fox is also onboard as an executive producer, ensuring her creative input is woven throughout the show's production. This collaboration promises a unique and exciting take on the world of fashion, blending Fox's vision with the expertise of the production team to deliver an engaging and innovative series.



'OMG Fashun' hosts Julia Fox and Law Roach (Youtube/ @E!Entertainment)