'I need holy water': Fans go crazy over Billie Eilish's dripping-wet campaign for her new perfume
LOS ANGELES, CALIFORNIA: Billie Eilish drove her fans wild with a dark and dripping-wet campaign for her new perfume. The 20-year-old Grammy winner teased the release of Eilish No 2 - her second perfume following the release of Eilish earlier this year.
The promotion for the brand-new fragrance featured the 'Ocean Eyes' crooner wearing wet clothes in the rain in a series of sultry photos. In sensual ads for her new scent, the singer posed in a pitch-black downpour while dressed in a sheer, loosely knit dress that featured a plunging wrap top.
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“Guess WHAAAAAAAAAT!!!!?!!?! Eilish No. 2 will be available tomorrow at 9 am PT in the US,” Eilish shared on her Instagram on Thursday, November 17. “I couldn’t be happier with every piece of this. I’m beyond excited for you to have it,” she added.
Fans couldn't help but fawn over the imagery. “I died, came back to life, and died again,” one wrote. “WHATEVER U WANT ME TO DO ILL DO,” another offered. “UR WHOLE FACE !!!??? HOW ARE U SO PERFECT,” someone else gushed.
“YOU GON BE THE DEATH OF ME,” a comment read. "Finna fall to my knees right in the middle of this hallway,” another commented. “I need holy water plsss,” one person quipped. “How am I supposed to love, laugh, live while being a homosexual and Billie just existing,” another wondered.
Eilish explained why she chose a dark and wet vibe for her latest fragrance. “I really liked the idea of a darker, rainy world for Eilish No 2,” she said in a statement. “We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woodsy elements for a more sultry, and wet feeling.” The star “wanted to convey a feeling of her sensual side and being drenched in these notes, worn to envelop the skin,” per a press release. The ad campaign appeared to take inspiration from Eilish’s 'Happier Than Ever' music video, in which she's seen dancing in the rain on a dark night.
“The launch of Eilish was a worldwide success. It was exciting to see fans respond so enthusiastically to Billie’s debut fragrance, a scent that she had been chasing for years,” Parlux President Lori Singer said in the press release. “As a passionate fragrance enthusiast, Billie was excited to develop her new scent, took time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer.” Singer added, “Billie knew exactly what she wanted to create; a wet, rainy, sultry, woody floral scent called Eilish No.2.”
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The new scent's bottle, much like its predecessor, was reportedly inspired by Eilish’s favorite parts of the body — the chest, neck, and collarbone. In keeping with the perfume's name, the campaign aimed to “a bond between the shape of the written number and the sensual curves of the bottle and imagery.” That said, Eilish No. 2 is vegan, cruelty-free, and made with clean ingredients. It is also certified by PETA's Global Beauty Without Bunnies list of cruelty-free products. The hotly-anticipated perfume, described as “a dark, woody and alluring” fragrance, retails for $72 and will launch exclusively at BillieEilishFragrances.com on Friday, November 18, Page Six reported.
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