Billie Eilish's 'TOPLESS' post for debut fragrance line's raunchy ad goes viral

Billie Eilish has named her fragrance line brand 'Eilish'

                            Billie Eilish's 'TOPLESS' post for debut fragrance line's raunchy ad goes viral
Billie Eilish attends the 2021 MTV Video Music Awards at Barclays Center on September 12, 2021 in the Brooklyn borough of New York City (Jamie McCarthy/Getty Images for MTV/ ViacomCBS)

Billie Eilish became the new celebrity on the list to launch a beauty product brand of her own. She launched her new fragrance line brand, named “Eilish”, which made its debut this month. Just 24 hours before the launch of the fragrance, Billie was seen topless in a sexy ad on her Instagram post. 


Last month, Billie posted some close-up photos of a gold object on her Instagram story. She was seen spraying some perfume on herself in that short Instagram video. Later she also added one post saying “You'll know more” in its caption. Soon afterwards we came to know about her new perfume brand. 


She said, “This is a scent that I've been chasing for years and years. This is my favourite smell in the world.” She added that “fragrance has always been such an enormous part of my life and existence since I can remember, and it was a dream to create the scent and bring my ideas to life. This has been one of the most exciting things I've ever done. I can't wait for it to be yours so soon.”

The perfume is named “Eilish” and appears in a beautiful golden metal bottle in the form of a woman's decolletage and chest. Billie describes the meaning behind the unique design of the bottle in an exclusive interview with a fashion and beauty magazine. She said, “I've always had an infatuation with back and collar bones and just like bones and bodies, I didn't want it to have to be a certain body type. I think that the human body is so beautiful as it is and we should stop changing all of our bodies and just be appreciative of what they naturally are because they're so beautiful.”


The new perfume was launched in collaboration with Parlux, and as per sources, each bottle of it will cost around $68. The best part about Elish is that it is vegan and cruelty-free. About the smell of the perfume, it smells like sugared petals, Mandarin and red berries, heart notes of soft spices, rich cocoa and vanilla and base notes of Musk Woods and Tonka bean. 


What is certain is that vanilla will presumably have a strong presence in the scent of the perfume as Billie is obsessed with the scent. In one of her interviews, she stated, “I've always been in love with vanilla since I was a kid, and my mom would teach me to Bake. She also admitted that she perceives the taste of vanilla to be, “disgusting but still loves the smell.” The “Lost Cause” singer added, “Vanilla is such a loved smell. But for me, that was really how I felt like I wanted to smell and just my favourite smell.”


While describing the logic behind the scent of the perfume, Billie also said she has synesthesia, which is a sensation that makes a person perceive sense as colours or objects. She emphasised, “I have synesthesia. So my favourite smells are these like Amber coloured smells to me and my brain.”

When you have someone who genuinely cherishes fragrance, the authenticity of that comes through not only to us but to all the fans. It seems like Billie’s fragrance was developed with a lot of care and special touches from Billie herself, and we absolutely cannot wait to get our hands and noses on “Eilish”.

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