Billie Eilish becomes two versions of herself in dreamy, noir-inspired Gucci Eyewear campaign
In a video directed by Harley Weir, the 'Happier Than Ever' singer goes all film noir for the dramatic commercial. She drives through the Hollywood Hills in a blue vintage car while wearing sunglasses with gold Gucci lettering, before meeting up with another version of herself wearing a cat-eye design in pink and an '80s-inspired oversized sun mask. Obviously, there are two of Billie, though she may just be a once-in-a-generation singer.
Speaking of the campaign, Gucci said in a press release, "Blending retro allure and modern sophistication, the new eyewear collection is enveloped in the campaign’s mysterious mood." The brand noted that the retro cars serve as "symbolic extensions of those who drive them, revealing their intentions, motivations, and personality." "In a mysterious narrative envisioned by Alessandro Michele, the singer-songwriter finds herself in the new distinctive styles from the Gucci Eyewear collection along a ride through the Hollywood Hills," the press release reads.
The Italian high-end luxury fashion house added, "Billie Eilish sets out on a dreamlike car ride through the scenic Los Angeles landscape. The campaign video culminates in a mysterious meeting involving two vintage cars, two sunglass styles, and two versions of Billie Eilish. One and the same, yet different, the dual personas portray how eyewear, just like cars, can reflect one’s image in an expanded way."
The 'No Time to Die' soundtrack singer, 20, appears in a sheer, black long-sleeve Gucci top to match her dark blunt-cut bangs, and covers up her ocean eyes with multiple sunny styles, including classic black shades, a pink cat-eye, and 80s inspired oversized sunglasses.
The Gucci eyewear campaign arrived shortly after Billie shared in July that her next album is "going to come out soon."
The Grammy award winner said, "We're going to hopefully make another album in the next year. I mean, it's crazy. I hate to say this because I know it's a disappointment to people that think, 'Oh my God, they're making an album. It's going to come out soon.' ... TV and The 30th are the only songs that we have. We don't have any other songs."
Teasing her new music, Billie explained, "These songs are really current for me, and they're songs that I want to have said right now." She added, "I was talking to FINNEAS and I was like, 'You know what, man? I don't want to wait until the next album cycle to put these songs on an album and then it's like, 'Wow, we have these two guitar songs that are two years old.'"