Charli XCX drops cyberpunkish home-made video for 'Claws', fans go gaga over 'best quarantine' clip yet
Charli XCX dropped the official music video for her new single 'Claws' on Friday, May 1. The new song, which released on April 23, is off her new quarantine project, the 'How I'm Feeling Now' album, which is scheduled for release on May 15.
The British dance-pop songstress announced on April 6 that she will be dedicating her time under quarantine to a new DIY album which will feature collaborators and interactions with fans on its creative process. So far, fans have gotten to hear 'Forever' off the album early April with a fan-made music video that released on April 17, according to Wonderland Magazine.
In the 'Claws' music video, directed by the singer and director and photographer Charlotte Rutherford, we see Charli's boyfriend Huck Kwong assist with the filming before she poses in front of a green screen in a green morph suit. The video plays out like a glitchy cyberpunk photoshoot as Charli dons several outfits and dances to bubblegum-themed scenes, pink lobster claws, metallic robot snakes, butterflies, rainbows and all. At the end of the clip, Charli and her boyfriend make out, which she said was inspired by Camila and Shawn.
Fans were thrilled to see the songstress is pulling out some fine DIY work as one fan says, "one of your best videos!!" One fan says, "innovative legend I can’t I can’t" while another wrote, "You did it again miss Charlie (sic)." Another shared "this is legendary omg best quarantine mv yet!!" One fan says, "this is easily my favorite video you’ve ever done.... it’s like an elevated true romance fantasy...."
Fans described the song as an "instant classic", a "masterpiece" and a "f***ing bop". Other fans were calling her the "queen of visuals" and "graphic design queen". Fans also shared several artworks inspired by the new song and video.
Charli has been keeping busy during the quarantine on 'How I'm Feeling Now' with the help of her fans. She has been hosting consistent Zoom sessions and asking her Instagram followers for feedback. She has also been sharing the text conversations she's had with the collaborators on the album, including Dylan Brady who helped produce 'Claws'.