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'Bright': Knetz wonder if Jessica shaded Girls' Generation for publicity for her brand

K-pop Twitter clash as Jessica's fans claim that she is just sharing what she experienced when she was in the girl group

After fans were cheering Jessica Jung for restarting her idol career in the C-pop industry, she ruffled feathers by releasing the fictional novels ‘Shine' and ‘Bright’. She was a popular Korean-American idol who debuted with Girls’ Generation before leaving the K-pop group. There were rumors that Jessica had been forced out and blacklisted by SM Entertainment so that she would not be welcome in the K-pop industry. 

Jessica went on to have a singing career overseas and launched her own fashion brand BLANC & ECLARE which faced financial difficulties during the pandemic. However, some Knetizens and Girls’ Generation fans have not been sympathetic towards her as there were rumors that she had been rude, wanted to have her own business and her lack of commitment led to her being kicked out. In 2020, Jessica released her first fictional novel ‘Shine’ which took a dig at SM Entertainment and blamed the other female characters that many felt were based around the Girls’ Generation members.

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Jessica Jung’s novels hint at discord between her and Girls’ Generation

Despite the mixed reactions and the flak, Jessica got for shading Girls’ Generation, the singer has gone on to release the sequel ‘Bright’ on May 10. It continues the journey of Rachel, a Korean-American who finds love amidst trying to make it big in the K-pop industry. In the sequel, Jessica leaves no room for imagination as she names Rachel’s fictional group Girls Forever and brings in several similarities to Girls’ Generation. Fans felt that the incidents that showed Girls Forever in a negative light like bullying Rachel were based on real-life incidents between Jessica and Girls’ Generation.

This has led to much discussion as the novel first went viral when ‘Bright’ got an English translation on May 10. Knetizens are discussing the book once more in June as they feel that despite the negative publicity it is helping Jessica’s brand. BLANC & ENCLARE suffered in 2020 before Jessica first released ‘Shine’ as it faced a $6.8 million lawsuit over unpaid loans. The brand is doing well now as they resolved the lawsuit two months later. But Knetizens who are not happy with ‘Bright’ putting Girls’ Generation in a negative light, think that Jessica wrote the novels for publicity.

‘What is the truth’

One Knetizen wrote, “If her fashion business had flourished, we wouldn't even be having this drama.” Similarly, one said, “If her business had become as successful as Rihanna's or Jay Park's I don't think people would even be in a position to say anything. But with all that debt...writing all this down makes her look like a drama queen who has regrets about leaving Girls' Generation or someone who needs to profit from their name.” Another fan tweeted, “In this situation I feel like she wants to leave the group and start her own business so she shouldn’t blame anyone on this.” 

One user added, “Jessica, this is very low of you... Why are you doing this?” Another Knetz said, “Seriously the worst. F**k, she really cannot let go of the "8 others"^^ Just how long have you been selling off Soshi's name? Please let go. Seriously, what a waste of the good past I had.” One posted, “She should stop leaching off snsd at this point jeez she is wayy too grandma to be still doing this myb find a job.” Another commented, “I don’t believe it was a black-and-white situation like everyone insists but yeah, get your coin girl lol.” One posted, "She wrote the book for clout and money, she's shown over and over who she really is, and that she doesn't mind tarnishing people's memories of snsd for her own gain - it's really telling that the fact no one really stood by her and yet they all stood by each other."

However, some fans are confused as one wrote, “All I know is to never trust just one side of the story.” Another asked, “Im saur confused about the snsd situation like half of sones are saying jessica should just move on and was lying about a lot of shit and the other half are saying all of what she said was true plus some and that half the group is evil WHAT IS THE TRUTH DAMN.” One shared, “Also, people can stan jessica and snsd at the same time despite 9/30 being a hurtful, upsetting, and convoluted situation. if they are being respectful about it, there shouldn't be an issue nor should you care about it that much.”

Another pointed out, “Show me proof of jessica missing practices bcoz she never did, she is richer than your fave & richest in snsd, and that debt was a normal business loan which is already settled, get humbled.” A fan said, “Knetz bringing up Jessica’s book again and still not reading the full thing and making stupid comments because Jessica is doing well in China. we have to laugh.” Another added, "Correction. OT8's try to come at Jessica through her fashion brand to discredit her and yet again try to remove all blame from GG for Jessica being unjustly kicked out of the group. The debt was settled after the holder of a loan demanded an advancement on payment. B&E is doing fine."

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