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Apple TV launch: How will the price stack up against Netflix, Amazon Prime and other competitors?

Rumor is that the tech giant could potentially give away its content free of cost at first, although that could change over time.

BY PRIYAM CHHETRI

PUBLISHED MAR 25, 2019

Apple TV 6 is reportedly planning its big launch on Monday, March 25, where it is to unveil its plans for its TV programming and its streaming service. With Apple pouring in over more than $1 billion worth of TV shows, the service may be a bit more expensive than its counterparts. Rumor is that the tech giant could potentially give away its content free of cost at first, although that could change over time.

An Apple Tv set-top box is seen in the demo area after an Apple special event at Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. unveiled the latest iterations of its smart phone, the 6S and 6S Plus, an update to its Apple TV set-top box as well as announcing the new iPad Pro. (Photo by Stephen Lam/ Getty Images)