Aespa announce ‘Life’s Too Short’, become first K-pop girl group to partner with Warner Records

SM Entertainment’s fourth-gen girl group, aespa becomes their first group under the global label after GOT7


                            Aespa announce ‘Life’s Too Short’, become first K-pop girl group to partner with Warner Records
Aespa to release their first English single, 'Life's Too Short’, which was performed by the group at the 2022 Coachella (Roger Kisby/Getty Images)
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SM Entertainment’s aespa (Aespa) has become one of the most popular fourth-gen girl groups and it is all thanks to their rising popularity among the younger generation. The four-member girl group was recently the only K-pop group to be mentioned in the 2022 Forbes 30 under 30 list. Not only that but the girl group became the talk of the town when they performed at Coachella this year.

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At the event, aespa performed their unreleased single, ‘Life’s Too Short’, and it seems like fans will soon be getting to hear the single from the ‘metaverse girl group’. On June 1, it was announced that aespa was going to collaborate with the world-famous music label, Warner Records, in an attempt to advance into the global market, including the United States. The label SM Entertainment announced that aespa has signed a global partnership with Warner Records for the distribution and promotion of aespa’s upcoming global releases.

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aespa to release ‘Life’s Too Short’

aespa is now the first girl group under the global label, Warner Music, after the third-gen boy group GOT7. It was announced that aespa will be releasing their second mini-album titled, ‘Girls’ after the success of ‘Savage’. The upcoming mini-album, ‘Girls’, will be released in South Korea as well as the United States simultaneously on July 8 including the single, ‘Life’s Too Short’ (Too Short) as its lead single. The single will be aespa’s first all-English single. SM Entertainment announced that the single will be pre-released on June 24, ahead of the album’s release.

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While talking about aespa’s new collaboration with the label, Warner Records, co-chairs of the company Tom Corson and Aaron Bay-Schuck said, “Aespa has already made an impact around the world under SM Entertainment. Being out first K-pop girl group, we are honored they are a part of the Warner Records family and look forward to achieving unprecedented success together.”

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Aespa's upcoming activities

SM Entertainment’s representative also expressed their joy about aespa’s new achievement by saying, “SM is well aware of the long history of success of Warner Records with global artists, and we are grateful for Warner’s trust in the future of aespa. We will continue to show aespa's unique innovative music and work together with Warner to make aespa grow into a world-class group.”

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Members of aespa are also happy about their new achievement as they said, “We are very happy to be part of the Warner Records family and are grateful to be able to start a new chapter with aespa including a new album to be released this summer.” Aespa’s second mini-album, ‘Girls’ will be released on July 8 whereas reservation and sales for the same will start from June 2 onwards.

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