Why didn't Big Hit buy BTS rights? ARMY fumes after 'Black Swan' on James Corden among 26 videos deleted from YouTube
Fan ARMY of Grammy-nominated group BTS are raging right now as they have discovered something truly shocking. BTS’ multiple iconic performances including their premiere of "Black Swan" on the James Corden Show and "Idol" on Good Morning America among 26 videos are all gone from YouTube. Fans are slamming Big Hit Entertainment company asking how could they let this happen.
Why were BTS’ performances deleted?
The news of BTS’ multiple performances being deleted from YouTube spread like wildfire as fans saw that the legendary performances of the biggest boy group in the world at Billboard Music Awards and on James Corden show were no more to be found. According to fans, the company has to buy rights from the channels for the videos to be up on their channel. Failing to do so, the videos get taken down from the channels. Fans have made a list of all the videos that are gone from YouTube including the K-pop septet’s 'Boy With Luv' performance on Saturday Night Live, 'DNA', and ‘Dynamite’ on American Music Awards, ‘Boy With Luv’ and ‘Fire’ on Good Morning America, ‘DNA’, ‘Fake Love’ and ‘Black Swan’ on James Corden, Billboard Music Award performances, and more.
Check the complete list below.
In total = 26 performances. which had a combined total of around +100M views: all gone. pic.twitter.com/PZA2sJVwZE
— ً🍊 (@theeyoongi) January 29, 2021
Fan reactions
BTS ARMY has been slamming Big Hit entertainment since the news surfaced as they believe while the entertainment mogul is making their company bigger with various investments in YG and Naver investing in Weverse, Big Hit should have also ensured that the videos which attract non-K-pop viewers to K-pop through BTS’ legendary discography should have remained on YouTube.
A fan posted, “Black swan performance on james corden show was one of the most viewed video of them :[ i hate bighit!” Another fan said, “When i'm trying to introduce someone to bts & show how talented they are, i usually show their performances. Does bighit even realize how much they matter?
Another user posted, “BTS made bighit the company it is today, bts gave them the recognition and not the other way around so it’s about time armys stop defending them. to think that such iconic bts performances are ALL GONE just bc the company didn’t buy the rights is really screwed up!” A fan shared, “26 performances???!!! which had a combined total of around 100M views are ALL GONE” and added, “No cause what’s even sadder is the fact that all the efforts and hard work bts put in those performances went into the drain just like that....”
Another fan opined, “Its because these performances are used as marketing tool to sell concert tickets. no concerts, no need to pay. Its also driving people to a YT page thats not theirs. Eventually theyll be released as bangtan bombs on their own channel and they will make bank for themselves!” Another complained, "They don't buy certifications,they don't buy rights,we ask for lyrics videos from them because all this channels have millions of views,we had to trend to get subtitles,I'm tired of them..."
black swan performance on james corden show was one of the most viewed video of them :[ i hate bighit
— ًis tired (@kvsluna) January 29, 2021
when i'm trying to introduce someone to bts & show how talented they are, i usually show their performances. Does bighit even realize how much they matter?
— purplebitch⁷ (@mimikookoo13) January 29, 2021
26 performances???!!! which had a combined total of around 100M views are ALL GONE
— 𝐬⁷☁️ (@pjmvelvets) January 29, 2021
no cause what’s even sadder is the fact that all the efforts and hard work bts put in those performances went into the drain just like that....
— 𝐬⁷☁️ (@pjmvelvets) January 29, 2021
Its because these performances are used as marketing tool to sell concert tickets. no concerts, no need to pay. Its also driving people to a YT page thats not theirs. Eventually theyll be released as bangtan bombs on their own channel and they will make bank for themselves
— fifimoon (@fifi_moon) January 29, 2021
they don't buy certifications,they don't buy rights,we ask for lyrics videos from them because all this channels have millions of views,we had to trend to get subtitles,I'm tired of them...
— ᴮᴱMadalinaC⁷🌻🌞 (@ciofu_madalina) January 29, 2021
While Big Hit hasn’t given an explanation on the situation yet, fans are curious to know what might have gone for the videos to be deleted. Meanwhile, BTS’s latest album ‘BE’ will be released as a physical edition titled as ‘BE’ Essential Edition. Read all about it here.
Stream ‘Black Swan’ here: