'The Influencer': Netflix's new outrageous 'survival' show is the real-life 'Squid Game' for Gen Z

'The Influencer' has an impressive roster that includes both internationally renowned Gen Z TikTokers and first-generation YouTubers
UPDATED AUG 6, 2024
Both YouTubers and TikTokers to compete for the title in 'The Influencer' (YouTube/@netflix)
Both YouTubers and TikTokers to compete for the title in 'The Influencer' (YouTube/@netflix)

SEOUL, SOUTH KOREA: Prepare for the ultimate social survival competition as 'The Influencer' makes its August 6 debut. A sneak peek at the tasks and games that 77 of the most well-known influencers in Korea—who together have a 400 billion won net marketing value—will face off in to establish their worth is provided by the released teaser.



 

Among the well-known individuals that will be on the show are:

RISABAE

K-Beauty YouTuber RISABAE has amassed 2.25 million subscribers.

RISABAE isn't your average beauty advisor. She's the person everyone wants as a friend—bubbly and personable.

Her content includes everything from outfit styling to cosmetic tips, and several beauty companies, like Chanel Beauty and YSL Beauty, have taken notice of her extraordinary talents. Her ability to keep up with the current trends is what makes her unique.

For instance, she promptly made a cosmetics lesson of Byeok Kang with the debut of 'Squid Game'. RISABAE consistently delivers on her knowledge of her Gen Z audience's interests.

'The Influencer' star RISABAE (Instagram/risabae_art)
'The Influencer' star RISABAE (Instagram/@risabae_art)

Pani Bottle

With 1.97 million followers, Pani Bottle is one of the most well-known travel YouTubers in Korea.

Park Jae Han is a South Korean producer, writer, and video creator on YouTube who goes by the stage name Pani Bottle. After completing his studies at Gangwon High School, he went on to the Seoul National University of Science and Technology to get a bachelor's degree in ceramic art and visual design.

He started uploading videos in 2015 and specializes in travel-related content. He also started directing and writing a video drama in 2023 based on the actual college experiences of fellow YouTuber KWAKTUBE.

Sandbox is his current representative.

'The Influencer' star PaniBottle (Instagram/panibottle_official)
'The Influencer' star Pani Bottle (Instagram/@panibottle_official)

Shim Euddeum

Shim Eu ddeum is a well-known YouTuber for fitness videos and a well-known figure from 'Physical:100' Season 1.

On YouTube, the athlete goes by Euddeume. Her fast stretching and exercising videos are the ones that get the most views. She discusses her weight loss objectives with her pal in a different video. Euddeum went over her pilates workouts and created a nutrition plan.

'The Influencer' star Shim Euddeum is a fitness youtuber (Instagram/euddeume_)
'The Influencer' star Shim Euddeum is a fitness youtuber (Instagram/@euddeume_)

Jang Keun-suk

Actor Jang Keun-suk, who gained international recognition for his role in 'You're Beautiful', is also a newcomer to YouTube.

At five years old, Keun-suk began modeling professionally when a talent agency saw him. The agent, a potential buyer, encountered Keun-suk at the time when Jang's parents were selling their home.

The agency encouraged Keun-suk's parents to let him pursue a modeling career after recognizing his ability.

Keun-suk studied English and Japanese in junior high school before traveling to Nelson College in New Zealand in 2003.

'The Influencer' star Jang Keun-suk (Instagram/_asia_prince_jks)
'The Influencer' star Jang Keun-suk is an actor and singer (Instagram/@_asia_prince_jks)

Sia_jiwoo & KEJIMIN

Sia_jiwoo and KEJIMIN are two well-known TikTokers around the globe.

Jiwoo started her TikTok in August 2019. That same month, she made a viral TikTok video of her and two friends dancing to a Pikachu-themed remix. It has gained over 3.8 million views.

Kejimin works as a model and dancer. She worked along with a number of TikTokers in October 2022, including Domelipa, Sia Jiwoo, Nesta Kim, and Tomi Dany.

She worked with soccer player Lee Kang-in on TikTok.

'The Influencer' stars Sia_jiwoo and KEJIMIN (Instagram/sia_jiwoo/d0d_x.e)
'The Influencer' stars Sia_jiwoo and KEJIMIN (Instagram/@sia_jiwoo/@d0d_x.e)

Find out when the Netflix-exclusive 'The Influencer' debuts on August 6.

GET THE BIGGEST ENTERTAINMENT STORIES
STRAIGHT TO YOUR INBOX.

MORE STORIES

A game-changing twist exposed one singer to viewers only, while the judges remained clueless, setting up funny misfires
5 hours ago
A towering mystery voice shocked the judges with a wild performance, only to face an early exit that no one saw coming in the season premiere
7 hours ago
Netflix is rebooting 'Star Search' with a live, interactive format and a trio of A-listers joining the judges' table for the iconic talent show's return
1 day ago
'The Masked Singer' deviated from its two-seasons-per-year format in 2025 when it skipped the fall season
2 days ago
Peacock launched 'The Traitors' official podcast with Boston Rob and Bob the Drag Queen to unpack every betrayal, banishment, and twist
2 days ago
Old accusations resurface in the ‘Sister Wives 1-on-1’ trailer, proving the Browns’ emotional breakup is far from truly settled.
3 days ago
A subtle moment on 'Uncloaked' has sparked fresh theories about the identity of the 'Secret Traitor' hiding beneath the 'Red Cloak'
3 days ago
‘RuPaul’s Drag Race’ Season 18 launches with a high-stakes design challenge, a show-stealing guest judge, and fierce first impressions from 14 queens.
5 days ago
Netflix lifts the veil on Palm Beach’s most exclusive circles as ‘Members Only’ reveals the rules, rivalries, and secrets of elite society.
Dec 30, 2025
'The Road' on CBS featured 12 new voices judged by country music stars Keith Urban and Blake Shelton
Dec 22, 2025