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Who is Mimiirose? Applying feedbacks and CEO's finance struggle has fans appreciating new K-pop group

Mimiirose is a new group who turned heads by roping in 'Girls Planet 999' Jia while CEO Lim Changjung sold 160 copyrights of his songs to fund them
Mimiirose debuted on September 16 with half a music video for 'Rose' (@mimiirose_YESIM/Twitter)
Mimiirose debuted on September 16 with half a music video for 'Rose' (@mimiirose_YESIM/Twitter)

SEOUL, SOUTH KOREA: With 100s of K-pop groups debuting every year and already popular K-pop groups having established fandoms, it is quite difficult to for a new group to make a mark in the industry. Many were shocked when new girl group Mimiirose's CEO revealed that he had sold copyright to his songs and his property to fund them. 

Along with talent, luck and money does play a big part in K-pop. We have big label K-pop groups with mediocre releases becoming successful while lesser known groups disbanding or fading away despite having good music. In fact, K-pop icon Rain revealed that he spent as much as buying a house in Seoul to fund his new K-pop boy group Ciipher. And so, fans of Jia who discovered her on 'Girls Planet 999' hoped that she would have a successful debut with Mimiirose.


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Mimiirose's effort has fans touched

Mimiirose first came in the spotlight when talented dancer and vocalist Jia who had made waves on the survival show 'Girls Planet 999' joined its lineup. Then we had popular Korean singer Lim Changjung who happens to be the CEO of their entertainment agency YES IM Entertainment revealing that he had gone through extreme lengths to fund Mimiirose. He shared that he had sold the land he was investing in as well as the copyrights to 160 of his songs. Even his biggest hit 'A Glass Of Soju's copyright which was his retirement plan was sold to help Mimiirose debut.


While many were touched by his efforts, Mimirose's first appearance got a mixed reception. We first had fans making comments on their YouTube videos and on Twitter that their very first live stage outfits were not good with a casual concept. They left tweets like, "Mimiirose's stylist had no idea what they were doing putting these girls in sporty outfits and a rose background." Immediately, the next day, we got a glow up, as the group turned up in new fitted and chic outfits that suited their concept. Knetz were impressed with the effort the CEO and the company was doing for Mimiirose. They just may be a sucessful rag to riches story as now they are constantly trending on Twitter for their appearances or music show stages.


'Might start stanning Mimiirose'

One wrote, "The song is enjoyable; It's a very safe song to debut with, which is better than risking putting off the public from the get-go (looking at you, jype), and if they're taking into account the critics regarding outfits and such, then that's good, I hope they do well, not for their CEO, but for the girls." Another said, "The ceo is literally the 6th member of mimiirose."

One fan added, "Mimiirose better escape nugudom because rose is such a good song, their ceo made an amazing decision to sell his stuff for this song like." Another commented, "After their CEO confirmed he'd sold off copyright to dozens of his songs this really was a make or break debut! Fortunately mimiirose sold almost 4K of their debut album 'AWESOME' on its 1st day! Keep supporting the girls - 'Rose' now has 1.2M views!" One fan tweeted, "The trust he must have for the girls for him to sacrifice so much. I might start stanning Mimiirose because of how the CEO gave his literal all for the debut~." 








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