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Where is SNSD? Girls’ Generation fans upset over no news of August comeback

The leading second-gen K-pop group are set to reunite after 5 years for their 15th debut anniversary but there has been no promotion for it

Fans were over the moon when it was announced that the iconic second-gen girl group Girls’ Generation aka SNSD would be returning after 5 years. They were one of the leading K-pop groups of the 2010s and part of the Hallyu Wave that spread to the West. Unfortunately, fans did not know that their hit album ‘Holiday Night’ in 2017 would be the last time that they would be seeing the girls. The group went on an unofficial hiatus for an undefined reason with some of the members also leaving the label SM Entertainment. 

SONEs (SNSD’s fandom) were first gifted with a variety show appearance in 2021 when Girls’ Generation reunited for their 14th debut anniversary on ‘Yoo Quiz On The Block’. Well, for their 15th anniversary, they are going all out, as SM confirmed an August comeback, the reality show ‘Soshi Tam Tam’ and a group appearance at SMTOWN Live 2022 Suwon concert on August 20. But that has been pretty much it. While ‘Soshi Tam Tam’ is ongoing, there has been no promotion from SM’s side. Fans are upset that Girls’ Generation is not getting the treatment they deserve for their reunion comeback.

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Girls’ Generation’s comeback confirmed for August

Back in May, Girls’ Generation confirmed that they would be reuniting and having a proper K-pop comeback. Since then, the only news that we have received about it has been from the girls themselves from YoonA sharing that they had started recording and that it would be a proper full-length album. Part of the charm of a K-pop comeback consists of teasers, concept images, spoilers of the album, music show stages, interviews and more. And so fans have been waiting for the first step of the comeback which includes pre-order links and concept photos but to no avail. They also slammed SM for not even doing the bare minimum to promote ‘Soshi Tam Tam’.

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‘SM really don't care’

Frustrated fans started trending ‘Where is SNSD’s teaser’ on July 17 and continued to do so by spamming SM’s social media accounts. One SONE asked, “WHERE IS SNSD THO??!” Another tweeted, “It’s gotten to the point where i’ll believe the snsd comeback is happening only when i’m actually listening to the songs.” With SM overshadowing member Hyoyeon’s comeback with the SNSD news, one fan said, “IKR? Even Sooyoung feel bad for Hyoyeon about that. And now, we in the middle of July, still no news of SNSD comeback details like where the hell is pre-order, release date and so on? DAMN SM really don't care enough to SNSD.”

Another was angry, “No comeback date, no preorder links, no teasers. literally no information about snsd’s comeback. you’re not even posting soshi tamtam like what the f**k.” One SONE commented, “Abt to commit a crime bc where the hell are the teasers for SNSD's comeback .....” Another made a reaction meme, “Sones at 12am kst refreshing snsd's official account to find absolutely nothing just like every other day for the past 2 months.”

One wondered, “SNSD’s comeback must be on aug 2023 and  not 2022…Where is the f*kingg teasers!!!” Another SONE added, “Sf**kingM Where is snsd teasers and pre order links? They are the legendary groups of you and kpop and you chose to treat them this SH!T? They deserve so much more than this!!! This is their 15th anniversary & 1st cb after 5yrs.”

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