Will there be a DIA comeback? Fans mass email MBK Entertainment asking for updates
The girl group DIA, which was formed back in 2015, is still active in the K-pop industry but only on paper. Fans of the group are now resorting to projects like mass emailing the label MBK Entertainment, which manages activities of the group, in order for the girls to have a new comeback. DIA made its debut as seven members with their first studio album ‘Do It Amazing’ in 2015. The name of the group is shortened from Diamond and is an acronym for their debut album.
DIA last released their sixth mini-album, ‘Flower 4 Seasons’, in June 2020. The members have been on a hiatus ever since, with no updates on the future of the girl group from the label. Oftentimes, fans of K-pop artists who seem to be abandoned by their labels take it upon themselves to demand a comeback by starting various funding and mass emailing projects.
AIDs (DIA’s fans) have started trending the hashtag - #Give_DIA_Comeback, urging the label to give the girls a new comeback album and their fans more updates about them.
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DIA member line-up changes
Over the years, DIA has gone through many changes in its member lineup. Back in 2020, it was announced that members Chaeyeon and Somyi would not be a part of the comeback EP, ‘Flower 4 Seasons’, and almost two years later, PocketDol, the label that co-manages the activities of DIA, confirmed that Somyi had terminated her contract and left the girl group. There were rumors that she had turned into an adult Korean broadcaster in order to make money while she was put on a break.
DIA fans are currently trending the hashtag #Give_DIA_Comeback & #다이아_컴백_원합니다 due to the lack of updates regarding the group's activities.
— nugu promoter (@nugupromoter) February 28, 2022
Please use the hashtags and tag @dia_official and @PocketDolStudio pic.twitter.com/rf4wmGi1Ii
💎 AID Mass Email Announcement 💎
— JOZO (@kimjochoi) February 27, 2022
Hello, AID! We’re going to do spam event demanding DIA's comeback by :
[1] Spamming Seunghee’s Instagram DM
[2] Mass emailing MBK and PocketDol
[3] Mass tagging @.PocketDolStudio and @.dia_official
See the details in the tweets below ⬇️⬇️⬇️⬇️ pic.twitter.com/8WVCdHBUZx
It has been a year and a half since DIA’s label gave fans an update about the future of the group and fans are resorting to spamming the company’s email address in order to prompt a hastened response.
Fans present their demands to DIA’s label
In their email, fans aim to highlight how DIA has been on a break for the last 18 months and express their dissatisfaction with the lack of information on the girl group’s future projects: "We demand updates from MBK Entertainment and PocketDol Studio regarding DIA’s activities in 2022.” Fans stated that DIA has been inactive for almost two years and it is high time that the label releases an album for the group.
#DIA: free serotonin#다이아_컴백_원합니다 #Give_DIA_Comeback pic.twitter.com/ETEp0IGb0r
— 📂 (@diafiles) March 1, 2022
AID has waited a long time for our girls to comeback on stage again. We miss them. Give them a comeback!@PocketDolStudio @dia_official#다이아_컴백_원합니다 #Give_DIA_Comebackpic.twitter.com/qPeqfRUC6y
— ☁️ (@idealtypegirl) February 28, 2022
AIDs also stated that since it has been seven years since DIA debuted, they deserve a third studio album other than the first two that were released in 2015 and 2017 respectively. They added that, since the label did not give a clear explanation to AIDs about the absence of two members during their 2020 summer comeback, they wish for a full-group comeback as six members with Eunice, Jueun, Huihyeon, Yebin, Chaeyeon, and Eunchae.