What is VenewLive? Big Hit, YG and Universal Music launch streaming platform, fans ask 'what happens to VLive'
Big Hit Entertainment, YG Entertainment, Universal Music Group and Kiswe, a Broadcasting company have joined forces to launch a new digital live streaming platform titled VenewLive. Reportedly, this new live-streaming platform will air concerts introducing newer technology. Big Hit artistes like Grammy-nominated group BTS, TXT, Enhypen and more will be found holding concerts through the app along with YG artistes like Blackpink, Treasure, iKon and UMG’s signed artists.
According to a Korean media report, Big Hit signed a memorandum of understanding with Kiswe in May 2020 and joined a collaborative venture in September 2020 titled KBYK Live where they launched the digital streaming concert service platform VenewLive. The platform has already conducted concerts like Justin Beiber’s New Year Live, BTS’s Map of The Soul ON:E’ and Bangbang Con Live where almost millions of fans accessed the concert.
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YG, UMG, Big Hit artistes coming together?
With the new joint venture, VenewLive will be used by YG artistes, UMG singers as well as super-popular groups of Big Hit to conduct online concerts. Venue Live aims to provide multi-screening features along with an interactive experience for fans with artistes which will feel more like a real concert experience.
In a press release, UMG stated, “VenewLive can customize each concert experience to fit the identity and characteristics of each artiste while providing innovative and original performance experiences for fans to enjoy their favorite artiste’s content in a uniquely customized, authentic and personalized way.”
VenewLive has already conducted the biggest of the virtual concerts like Bangbang Con where the viewers count reached 756,000 and the Grammy-nominated K-pop group’s concert 'MAP OF THE SOUL ON:E' which drew a total of 993,000 spectators.
According to KBYK Live CEO John Lee, VenewLive attempts to provide an immersive fan experience with cutting-edge technologies like 6-angle multi-views, 4K resolution and various interactive features. He also said that their goal is to close the distance between fans and artists by “enabling fans to feel closer to artists, and help artists express their energy on a digital stage.”
YG Entertainment Chief Operating Officer Sung Jun Choi noted, “We are excited about this investment as our company with many artists competitive on a global stage has secured a high-quality platform with leading technologies.” He added, “We will continue to do our best to provide more interactive experiences and new services to global fans.”
Big Hit Global CEO Lenzo Yoon said, “Big Hit’s attempts to maximize fan experience are not limited to entertainment, but also implementing various technologies. KBYK is also part of this effort.”
What happens to VLive?
VLive is a very popular app for K-pop fans where they get a chance to communicate with various K-pop and other popular artistes through live sessions, chats and more. As VenewLive only aims to provide better concert experiences, Vlive remains as it is.
Earlier, in a different deal, Naver has joined forces with Big Hit to create a better experience. Reportedly, VLive and Weverse, Big Hit’s fan app that has garnered massive users within a short while may merge together sometime in the futute for an even better collaborative platform.
Fan reactions
With collaborations like this, K-pop fandoms find a way to come closer. A user said, “BIGHIT X YG WE NEVER EXPECTED!” Another similar tweet read, “From Rivals to lovers that's what's YG X Big Hit act now!”
From Rivals to lovers that's what's YG X Big Hit act now🤭😂
— Darcey Wicked witch 🧹 (@SLilifilm) February 10, 2021
YG Entertainment’s popular girl group Blackpink recently held their first virtual concert ‘The Show’, which made fans go bonkers over the range and production quality of it. Read all about ‘The Show’ here.
