Treasure 'The Second Step: Chapter One': Boy group breaks self-record with 600K pre-orders of album
YG Entertainment’s fourth-gen boy group Treasure records a new high with 600K pre-orders for their first comeback in more than 11 months since their last. YG Entertainment, the label that manages the boy group, announced that according to the album's sales records from January 20, the group recorded a new high in terms of sales with their upcoming album ‘The Second Step: Chapter One’. Treasure is going to make a comeback on February 15 this year.
The album will be the first EP released by the boy group Treasure after they made their debut with a single album ‘The First Step: Chapter One’, followed by two back-to-back single albums and a full-length album. After the group took a year-long hiatus after dropping their first studio album in January 2021, Treasure has now recorded a marvelous growth in terms of album sales within only eight days since the start of the pre-sale period signaling a record-breaking comeback, days ahead of the release of the album.
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Treasure records 600K album sales
According to reports, the K-pop group Treasure recorded selling a total of 600,000 copies of their upcoming album ‘The Second Step: Chapter One’ as of January 19. This amazing sale record is a result of their eight-day sale period that started on January 11. With their debut slated for February 15, Treasure has a longer time to surpass their record even further.
Over the past couple of years, the boy group Treasure has recorded steady growth in terms of album sales. With their first three single albums, the group recorded a total sale of 255 to 280K album copies, followed by their first full-length album ‘The First Step: Treasure Effect’ with a total of 360,000 copies sold.
Now, with their latest album, Treasure has doubled the sales in comparison to their previous one. The agency also reported that the group expects a rise in the final order volume as it will increase furthermore due to promotions beginning in earnest, with almost a month left until the release of the physical album.
Treasure one up's themselves
Talking about this comeback from Treasure, the agency said, “In order to respond to the support of domestic and foreign fans, we have decided to increase the stocks for Treasure’s new album.” After making their debut in August 2020, the boy group drew attention as a rookie group that YG Entertainment introduced for the first time in about four years after their most successful girl group Blackpink.
With Treasure, the label announced that their aim was to target the global market which is very well being established with Treasure’s steady growth that is proving their solid musical ability, producing ability, and friendly popularity. So far, Treasure has recorded cumulative sales of more than 1.1 million albums.