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Is 'She Hulk' on Tinder? Marvel swipes right on unique promotion for series

Disney has made a Tinder profile for 'She Hulk: Attorney at Law' to create a buzz and promote the MCU series

Production companies use different methods to create a buzz around their new movies or shows. We have often seen actor interviews, banners, trailer and teaser launches to promote the movie. In a novel move, Disney has made a Tinder profile for 'She Hulk: Attorney at Law' to create a buzz and promote the MCU series. Shocking isn't it? It is certainly an interesting marketing technique. We have seen ads on Instagram, Twitter, Facebook, and sometimes even LinkedIn, so why not Tinder?

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This promotional device was discovered when a Twitter user shared a screenshot of swiping right on the advertisement profile. In the trailer for the series, we see Tatiana Maslany's Marvel character 'She Hulk' going on a number of dates to kickstart her dating life inspite of being a superhero. But is that what inspired the creators to make a Tinder profile for 'She Hulk'? If yes, then that is indeed a genius way of promoting their series. Wondering what the bio of the Marvel character is? Read below.

'"I know what you're thinking, this can't be real... and guess what, it's not," She-Hulk's profile reads. "But suspend your disbelief for one second and pretend you just matched with She-Hulk. Excited? Find out who she DOES match with in She-Hulk: Attorney at Law, streaming August 18th on Disney+ (seriously- she goes on dates)." 

Once you right swipe the profile and match with 'She Hulk', the profile sends you a message saying, "I knew we'd match! There's plenty to love in She-Hulk: Attorney At Law. Lawyers, Hulks, cameos, dating, happy hours, yoga, magic, fashion... the list goes on. Now stop reading this, message your match below and set up a date to watch She-Hulk: Attorney At Law, August 18th on Disney+."

Unbelievable right? Not quite, take a look yourself.

After the news broke, MCU fans turned it into a tweet fest sharing their thoughts and feeling on the new marketing technique. A fan said, "First it was the posters and flyer with the 800 number, now Marvel has set up a Tinder profile for #SheHulk More of this creative viral marketing please and thank you, lol."

Another fan tweeted, "Not me about to make a Tinder profile just to find her #SheHulk."

A fan joked, "I matched with @shehulkofficial on @tinder Only girl that’s liked me back on that app I wonder why? #shehulk #tinder #dating #girl."

A fan added, "#SheHulk officially joins the #reallife #dating app @Tinder ahead of its release."