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Mom-entous! Gwyneth Paltrow and Barbara Corcoran hailed for empowering mothers with Milkify on 'Shark Tank'

Milkify secures a great deal as Sharks Gwyneth Paltrow and Barbara Corcoran join forces to empower women

LOS ANGELES, CALIFORNIA: Ladies and gentlemen, it's time to break out the feeding bottle, because the latest episode of ABC's 'Shark Tank' has got something truly spectacular for new mothers! Whether you're a first-time mom or a seasoned pro, you'll know that storing breast milk can be a bit of a nightmare. But fear not, for Milkify is here to save the day! This revolutionary product isn't just any old run-of-the-mill item, it's a game-changing solution to a problem that has plagued new mothers for far too long. Meet Dr Berkley Luck, a molecular biologist, and new mother who knows firsthand the trials and tribulations of storing breast milk. After discovering the issue of high lipase or other factors affecting the taste of breast milk when stored in the freezer, Dr Luck set out to create a product that would solve this problem once and for all. And boy, did she succeed! With the help of her husband, Pedro Silva, a successful marketer and co-founder of Milkify, they created a unique and innovative solution that has taken the US by storm.

The latest episode of 'Shark Tank' had viewers on the edge of their seats as the Sharks, including the likes of Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner, and Robert Herjavec, assessed Milkify's worthiness of the investment. But that's not all, folks! The ever-so-lovely Gwyneth Paltrow made a surprise appearance on the show as a guest, sending fans into a frenzy. And the best news? Milkify secured a deal with not just one, but two Sharks: the ever-wise and savvy Barbara, and the inimitable Gwyneth. 

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Gwyneth Paltrow and Barbara Corcoran partner up for Milkify

Berkley Luck and Pedro Silva, the co-founders of Milkify, were seeking a $400,000 investment for a 10% stake in their innovative company on the latest episode of 'Shark Tank'. However, the Sharks were not easily impressed, and their pitch soon hit a snag. Mark was the first to bow out, citing concerns over the price point and complexity of the process. Kevin and Barbara followed suit, with Barbara noting that she loved the product but felt that the price point was too high for their target market. The Sharks' hesitance was understandable; after all, the world of baby products is notoriously competitive and requires a fine balance between affordability and effectiveness. However, Berkley and Pedro were not willing to give up that easily. They knew they had a product that could change the lives of new mothers everywhere, and they were determined to find a way to make it happen. Enter Lori and Gwyneth. These two female powerhouses were impressed by what Milkify had to offer and recognized the potential for the product to empower mothers and make their lives easier.

Together, Lori and Gwyneth made a bold offer: they would provide the $400,000 investment, not as a traditional equity deal, but as a loan for 20% of the company. The offer was a counteroffer to the original proposal made by Berkley and Pedro, and it was one that they couldn't resist. This deal was not just about the money for Berkley and Pedro. It was about the validation that came with having two of the most successful female entrepreneurs on their side. With their investment, Berkley and Pedro would be able to take Milkify to the next level, empowering mothers and revolutionizing the baby products market.

'This smells like breast milk candle'

Milkify's success on 'Shark Tank' didn't just end with the deal they made, but it also left a positive impact on the viewers and even the Sharks who didn't invest in the company. Fans took to social media to express their admiration for the way Milkify empowers women, especially new mothers. One tweet read, "As a mom who breast fed (35 yrs ago) , I think this is amazing. And it's not only for working moms, but moms who's babies don't attach well or moms who are nervous nursers. Also, you might consider trying to partner with WIC. Hit a lower market with great need." While another said, "Wow! Freeze dried breast milk is a brilliant idea!" Lori, also expressed her enthusiasm for the product, stating, "I think this is such a great idea & so helpful." Meanwhile, Barbara showed her humorous side on Twitter by suggesting a candle that smells like breast milk. Her tweet read, "#GwenythPaltrow is the perfect partner! We'll have to get a 'this smells like breast milk' candle!" A fan on Reddit also expressed their support for Milkify, sharing their personal experience with breast milk storage. One user wrote, "Wow! Freeze dried breast milk is a brilliant idea!" Moreover, Lori tweeted her congratulations to the founders of Milkify, stating, "Congrats @hammocks & @DanielLubetzky– great product & great mission empowering women! #SharkTank." 

'Shark Tank' Season 14 airs every Friday at 8/7c on ABC. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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