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'Shark Tank': Dirty Cookie bags $500K deal with Robert Herjavec and a chance to lower equity

Herjavec decided to 'put his money' where the Dirty Cookie founder's mouth is, as he made her an interesting offer

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With Dirty Cookie looking to make a splash on 'Shark Tank', here's what Mark Cuban, Robert Herjavec, Kevin O'Leary, Lori Greiner and Daymond John thought about this fun product.

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Shahira Marei, the founder of Dirty Cookie, hoped to bag a deal of $500K for 5% equity in her company. She explained that she was initially a brick-and-mortar company, but she pivoted to an online market, seeing that it didn't work out for her. She made $300K in 2018, $1.27 million in 2020 and $2.6 million in 2021, seeing that the DIY space expanded during COVID. However, at $12.99 cost to make, her business declined in sales.

She explained that each shot glass was hand-made by a ten-person team, which ate into their production time. She did manage to find a machine that could take over the production and had to source it from Italy, which would cost her $400K. Marei had bootstrapped her entire operation and was half a million in debt but owned 100% equity of her company. Projecting to make $6 million in 2022, seeing that she had a wide range of collaborations in the works, most of the sharks were still unsure. Cuban noted that it was not capital-efficient, while O'Leary flat out said he hated her business model.

John called it a dangerous business operation, and Herjavec noted that there were too many unknowns. It finally came down to Greiner, who was willing to make an offer but stated that Marei might not like it. Greiner said she would give her $250k as a loan at 8% interest and $250k for 25% equity. Marei countered with $250k as a loan at 10% interest along with the remaining $250k for 15% equity. Herjavec then offered $500k for 30%, but if Marei hit her $6 million projection within the next year, he'd come down to 15% -- he noted that he was putting money where her mouth is, giving her a chance to prove herself. 

Greiner hit back with a similar offer --  $250k as a loan at 8% interest and $250k for 25% equity which would come down to 15% upon hitting her target. Herjavec made one last bid -- $500k for 25%, which would reduce to 15% if Marei made $5 million in revenue. Herjavec's offer was the final one that Marei said yes to.

Fans were glad to see Marei score a deal. "That was one for all the strong Egyptian arabic women out there #SharkTank prove all the arabic men wrong" tweeted a fan. "Congratulations, @DirtyCookieOC, on getting the deal with @robertherjavec!!!!!! @ABCSharkTank #SharkTank" added another. "Wow! @robertherjavec putting his money where the entrepreneur’s mouth is is a fascinating idea! #SharkTank" said another. 

'Shark Tank' Season 13 Episode 19 airs on ABC on April 8, 2022, at 8 pm ET. Catch the latest episode featuring products like The LUCY Drawing Tool, The Dirty Cookie, BusyBoxSign and SwiftPaws.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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