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'Shark Tank': Granola Butter gets no deal as Kevin O'Leary says it tastes like 's**t'

Although fans are curious to try Granola Butter and Daniel Lubetzky vouches for it, Mr Wonderful did not seem to like the product one bit!
UPDATED OCT 23, 2021
Kevin O'Leary alongside Eric Katz, Ali Bonar, Ari Schraer on 'Shark Tank' (ABC/Christopher Willard)
Kevin O'Leary alongside Eric Katz, Ali Bonar, Ari Schraer on 'Shark Tank' (ABC/Christopher Willard)

Be it dietary restraints or diet plans, people are now more conscious than ever about what they consume. And, with the food industry having plenty of options, people are certainly spoilt for choice, allowing them to find what is the right pick for them. If you've been on the hunt for a delicious spread that isn't the same old boring ones or nut butter, then Oat Haus' Granola Butter might just be for you!

A unique product, the founders of the brand, Ali Bonar, Eric Katz and Ari Schraer decided to try their luck on 'Shark Tank', to see if they could get one of the Sharks to bite the granola butter drizzled bait. Here's what went down when they pitched to Lori Greiner, Kevin O'Leary, Barbara Corcoran, Mark Cuban and Daniel Lubetzky.

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The trio walked in hoping to score a deal of $375,000 for 5% equity in their company. Bonar explained that the company was born out of her own severe eating disorders. After having gotten her disorders treated, she realized that her body couldn't handle nuts anymore and so Granola Butter was born. The founders explained that they had made $2.7 million in business till date, having closed last year at $1.2 million and are looking to close this year at $2.5 million. While these numbers sounded promising, the trio also mentioned that they had investors all of whom have had an exit. This information did not sit well with the Sharks. Mark Cuban, Barbara Corcoran and Lori Greiner decided to back out of making a deal. O'Leary stepped back as he did not care for the consistency. It all came down to Lubetzky who cited the use of the term exit being a real issue for him, as he too backed out, even though he enjoyed the product. 

Fans couldn't help but pick up on just how much O'Leary did not enjoy the product at all "Mr. Wonderful's strategy is "I have your back"? But for him to say "I'm out" to #OatHaus? That's basically saying "you're dead to me" or "I see this going to zero." I don't know if I as an entrepreneur can take that kind of harsh rejection. Sigh... #SharkTank" tweeted a fan. 

"Did Kevin say the butter tastes like sh*t?  #Sharktank" added another, seeing that O'Leary was quick to comment on the taste the moment the entrepreneurs left the tank. "#SharkTank Okay then! I take it Mr. Wonderful didn't like the taste? LOL!" added another. 




Although Daniel Lubetzky didn't make an offer, he did mention that he was a fan of the product and would recommend to others. He even countered O'Leary comments about the taste. ".@kevinolearytv you're cracking me up with that granola butter, but I disagree - it's really good! Try the blueberry flavor and let me know what you think. #SharkTank" he tweeted. 


Fans didn't quite agree with O'Leary either, as the unique product seems to have piqued their interests, consistency, flavor and all. "Oat Haus sounds like it would taste good as an oatmeal drizzle. #sharktank" tweeted a user. "I wanna try it. Looks and sounds delicious. @ABCSharkTank #SharkTank" added another. 



What do you think? Did the sharks walk away from a potentially big idea product? Would you try Granola Butter? Do you think consistency is an issue? Sound off in the comment section down below! 

Catch the latest episode of 'Shark Tank' Season 13 on Fridays, from 8 pm ET to 9 pm ET. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.