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'Shark Tank': No Limbits gets two sharks in the bag and a $100K deal

Erica Cole's pitch was a 'feel-good' story. The No Limbits brand is now being scaled nationally and all the sharks were thoroughly impressed with her

For people with disabilities, normal apparel isn't wearer friendly. But that's what No Limbits hopes to resolve, as it combines functionality and fashion, all aimed at those with limited mobility. As per the brand's website, it is adaptive clothing "created for amputees, wheelchair users, and people who experience limited dexterity and sensory sensitivities."

With No Limibits stepping into the 'Shark Tank', it now all came down to if the brand could strike a deal with Mark Cuban, Kevin O'Leary, Robert Herjavec, Lori Greiner or Emma Grede. 

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Erica Cole walked in hoping to bag an offer of $100K for 6% equity in her company, No Limbits. Although Erica had a thriving career, her accident changed her life. It eventually led her to create No Limbits and tap into a $2.6 million market, to cater to apparel for people with disabilities.

She is also currently drafting a pattern for her inseam zip design, and although she had a $14 acquisition cost on Facebook, she is also reaching out to the healthcare system to use it to promote her brand. Having made $41,000 in pre-sales, the brand is now being scaled nationally, and all the sharks were thoroughly impressed with her. When it came down to it, Grede wasted no time in being the one to express her keen interest, going in on a deal with Mark Cuban.

They offered $100K for 12%, which Cole countered with 10% instead. Grede and Cuban agreed, and Cole was surprised but just how quickly it all happened. Fans were thrilled to see her bag a deal. "No Limbits, congrats Erica best wishes, congrats Mark and Emma #SharkTank" tweeted a fan. "Yay!! We got a deal. Thats a good feel-good story #SharkTank" added another. "Yo. This. Woman. On. Shark. Tank. Just. Changed. My. Life. #Limbits #SharkTank #Thatsthetweet" said a fan. "So glad Limbits got a deal! What a great idea to help so many people #SharkTank" said a fan.

'Shark Tank' Season 13 Episode 18 airs on ABC on April 1, 2022, at 8 pm ET. Catch the latest episode featuring products like Apolla, No Limbits, Umaro and FORT. 

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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