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'Shark Tank': Browndages bags $100k deal with Daymond John, Lori Greiner and Mark Cuban

Daymond John noted that 'diversity creates innovation', as Browndages walks away with $100k after initially asking for $75k

Looking for a bandage that doesn't stick out on your skin like a sore thumb? Enter Browndages! Browndages is an adhesive bandage brand that aims to be inclusive, seeing that it comes in a variety of colors that are not often seen in traditional bandages. Available in a range of deeper skin tones, the brand aims to cater to people of color, given that bandages in the market often cater to lighter skins or are available in only standard colors. 

As Browndages steps into the tank, will they be able to bag a deal with Mark Cuban, Robert Herjavec, Kevin O'Leary, Lori Greiner, and Daymond John? Let's find out!

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Intisar Bashir and Rashid Mahdi of Browndages hoped to get a $75k deal for 7.5% equity. The sharks were worried that being successful in this market was tough, seeing that there were already major players who could just put out new colours and designs.

Intisar and Rashid explained that there was a shift during the time of racially charged unrest in the country. Their customers had been loyal right from the start and during that tense period of six days around the BLM movement, they went from 10k to 75k followers on social media and made 130k in sales. They had made $130k to $140k in sales the previous year, and since November 2020 to the time of filming (of the episode), they made $50k.

While Dollar General had offered them a deal, the deal would make them exclusive to the brand alone, so they turned it down. The couple explained that the moment the people find out about the bandages, they buy them. However, they needed the sharks to help them market it better. Kevin came in with an offer for $75k for 15%. However, Lori then suggested that she, Mark and Daymond go in on a deal together.

Daymond noted that 'diversity creates innovation and the trio made an offer for 100k for 30%, where each of them would get 10%. Instead, the couple countered for 22% when the trio suggested $100k for 30% with a $75k credit line. Intisar Bashir and Rashid Mahdi negotiated to bring down the equity to 25% for $100k with a $75k credit line, and the sharks took the deal.

Fans were rooting for the brand, seeing that they got not one but 3 sharks!
"So happy Browndages got a deal! #SharkTank" tweeted a fan. "I need to get some of those #Browndages. I'm glad they were able to make a deal, but I'm like Daymond John, I thought they were going to mess up. #SharkTank" added another. "Find knowledgeable advisors, but obviously that is not easy to do. Thoroughly read & ensure you understand ALL agreements before signing them. I believe it was very smart of @Browndages to decline the Dollar General exclusivity deal. #SharkTank" said another. 

'Shark Tank' Season 13 Episode 20 airs on ABC on April 15, 2022, at 8 pm ET. Catch the latest episode featuring products like Browndages, Lil Advents, HairFin and Cat Amazing

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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