'Never wearing Adidas again!': Sean 'Diddy' Combs supports Kanye West, boycotts brand amid ‘copying’ row
LOS ANGELES, CALIFORNIA: Adidas has courted controversy once again as another hip-hop pioneer, after Kanye West, "exposed" their lucrative deal. This time, it's none other than singer-rapper Sean ‘Diddy’ Combs. He is the latest celebrity to jump into the Kanye West-Adidas feud and support his friend. The 52-year-old hip-hop legend supported the 'Heartless' singer by taking to his Instagram which shows a conversation of him with West. It reads, "I’m done wearing Adidas products until they make this right!!" Diddy added that the sportswear giant has benefitted hugely from their culture for decades and the brand is relevant only because of the involvement of West and YEEZY. The 'Gotta Move On' singer further wrote, “We have to support each other!! Everybody repost this please!!’
In the post, Diddy also shares a text exchange with Ye in which he had asked him to send something which can be posted in support of the rapper. The text read, "Please send me something I could post in support of you. Never wear Adidas again for the rest of my life if they don’t make you right!!!!" West responded to Diddy support by writing, "This is the energy this the love. Adidas don't want no more smoke. The move credit's are rolling. This war wasn't about money. It was about control of our families. Of our businesses. Of our story. Or our voice."
German-brand Adidas manages West’s label Yeezy, and it’s been a successful business collaboration since 2015. However, lately, the musician had accused Adidas of ‘stealing’ his designs. West claimed that the brand had been designing products under the brand name without his direct involvement. On this, Diddy and Record Producer Swizz Beatz have completely backed West and boycotted the brand.
Earlier, West posted a fake newspaper headline on his Instagram that claimed that Adidas CEO Kasper Rorsted was dead. He posted a fake picture of The New York Times newspaper that read, "Kasper Rorsted Also Dead at 60." Down below in fine print, it was written, "I know what you're thinking... who is Kasper? but even less importantly who is Kid Cudi?" The caption read, "I'm not here to be liked I'd you don't like it leave." He later deleted it and shared the photo with the new caption, "God loves us."
Interestingly, Kanye West also asked his fans to stop bullying Adidas CCO Alasdhair Willis, amid the ongoing row with the brand. His Instagram post in this connection read, "TO ALL THE YE FANS PLEASE TAKE DOWN ANY MEME OR ALASDHAIR." He continued, "I BELIEVE THIS IS A GOOD GUY AND HE WILL ACTUALLY CALL ME AND ACTUALLY HELP ME."