Kanye West REVEALS Adidas ruined 'Yeezy Day', says this year was 'without my approval'
Kanye West has ripped Adidas to smithereens in an Instagram direct message claiming that everything that the behemoth design company has done, almost everything regarding Yeezy Day is without the man's approval, that is, West himself. Adidas' fourth annual Yeezy Day, on Tuesday, August 2, saw the release of new products through their deal with the rapper, but it looks like the man behind the day itself is beyond upset.
Working with Adidas since 2013, the 45-year-old rapper has earned himself a fortune. But West is extremely dissatisfied and it was clear in the unprovoked direct message he sent to Complex on Instagram. The message reads: "Adidas made up the Yeezy Day idea without my approval and then went and brought back older styles without my approval." Kanye West continued: "(Adidas) picked colors and named them without my approval and hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approaches without my approval took talent on the production side and sprinkled them through Adidas Originals without my approval."
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Kanye West is unhappy with Adidas
Kanye West entered the world of business not too long ago and has quickly seen immense success. West continued exposing Adidas as he explained that Adidas slowed down the production of the casual sneakers he and Balenciaga’s creative director Demna Gvasalia created for GAP despite the fact that the footwear did not breach his contract with them. He wrote, "Even though they did a Balenciaga collaboration they completely slowed down production on the shoes me and Demma developed for the GAP by trying to bully GAP even though my contract states I can do casual shoes which I was doing when I did fashion shows."
West also wrote that the general manager of the company lied to him about the production of his product. He wrote, "When I originally ordered Adidas to make more Yeezy slides the GM lied to my face and said they didn't have the capacity meanwhile Adidas was making their own version of the Yeezy slide." He continued, "Yeezy is 68 per cent of Adidas on line sales: God step in." West signed his deal with Adidas in 2016 and will run through 2026, however, it seems like it's time for them to sit and regroup. This incident comes hardly 2 months after he trolled Adidas CEO Kasper Rorstad for releasing Adilette slides for $55 retail and told him to come to talk to him. He wrote in a now-deleted Instagram post: "To Kasper I’m not standing for this blatant copying no more."