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'Playlist': How to stream, concept and all you need to know about GREE, Kanto, AB6IX, BDC and Lee Eun-sang's mega collaboration

The single is distributed by the Korea Management Federation which seeks to promote legal and healthy music streaming habits

Several artists from rapper Rhymer's hip-hop-centered record company Brand New Music have joined forces for an exciting new collaboration. Titled 'Playlist', the exciting new collaborative single comes with an accompanying music video.

Find out how to stream and more below.

Release date

There's no need to wait as 'Playlist' has already dropped - during the early hours of January 14. The announcement was made on the same day as the song's release, as reported by Allkpop.

Concept

'Playlist' sees labelmates from the likes of rapper GREE, rapper Kanto, singer Lee Eun-sang, Kim Dong-hyun and Lee Dae-hwi (of K-pop group AB6IX), and BDC members Hong Sung-jun and Yoon Jung-hwan, teaming up for the new song.

The official music video features the artists each getting their spot at crooning to the camera and scenes of them all lounging together in a living room. There's a warm, simplistic aesthetic to the visual with minimal effects while 'Playlist' is a breezy dance-pop track as the artists drop verses with silky smooth vocals. The lyrics are an encouragement for listeners to enjoy their playlists of songs they love but being mindful of ethical/lawful streaming practices.

The single is distributed by the Korea Management Federation which seeks to promote legal and healthy music streaming habits. It aims to guide both listeners and musicians away from illegal practices such as mass streaming and "sajaegi" (unethically and/or illegally boosting a rank on charts)

Fan reactions

Fans on YouTube are already pumping up the view numbers for the music video with numerous comments of their excitement. "This was released simultaneously with AB6IX's album preview I'm so overwhelmed ;-;" said a fan while another wrote, "Daehwi and Kanto in one frame. I'm crying ㅠ.ㅠ."

One fan noted, "I just love it when artists from the same company come together and put out a song ❤️❤️❤️ Let's go brandnew family!!!". One fan eager for more projects like this expressed, "This is such a good song 🥺💗 istg brandnew is really good at making groovy and fun song 🥺💗 can't get enough of the brandnew family collab more pleaseeee💖💖💖."

"Wow is it only me or does eunsang voice sound different?? Usually it was like soft² but this time its like sharper," noted another fan.

How to stream/announcement

According to an announcement posted by Brand New Music on Twitter, you can stream 'Playlist' here. Translating their post from Korean to English, the caption for a cover art reads, "[RELEASE] BRANDNEW MUSIC PROJECT SINGLE 'PLAYLIST' was released through all online music sites starting at 12:00 pm on the 14th," with the added hashtags, "#AB6IX#에이비식스#김동현#이대휘#BDC#홍성준#윤정환#이은상#칸토#그리#PLAYLIST#브랜뉴뮤직#BRANDNEWMUSIC."

You can also watch the official music video below.

What is sajaegi?

A common example of sajaegi would be where entertainment agencies bulk-buy their own CDs. During the digital era, bots or computer farms have been used to repeatedly stream songs and hike up chart numbers. Sajaegi scandals are harming the Korean music industry, where the credibility of fan engagement, entertainment agencies and online charts is frequently being questioned.