Ooakshell on 'Shark Tank': What is the cost, who is the founder and all about one of a kind headband for wide foreheads

Ooakshell's Headbands are truly one-of-a-kind headbands that fit all shapes and sizes of heads


                            Ooakshell on 'Shark Tank': What is the cost, who is the founder and all about one of a kind headband for wide foreheads
Ooakshell founder Mika Bertholdo on 'Shark Tank' (ABC)
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While Rihanna effortlessly carries her wide forehead, for many others it evokes a deep sense of self-consciousness. From bands to headwraps, many women with broad foreheads are ready to do anything to hide it. Now you can kiss goodbye to those annoying bangs that always seem to get in your eyes or the bulky wraps that leave you feeling uncomfortable, thanks to Ooakshell Headbands.

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Unlike other headbands that might leave you feeling ever more conscious about your wide forehead, Ooakshell's Headbands are truly one-of-a-kind headbands that fit all shapes and sizes of heads! So rest assured, you no longer have to suffer in silence underneath those bangs or headwraps. Ooakshell's founder Mika Bertholdo will be appearing on the upcoming episode 22 of 'Shark Tank' Season 13, to pitch her unique hair accessory before the Sharks- Mark Cuban, Lori Greiner, Kevin O'Leary, and guest Shark Emma Grede. While we will have to wait and watch to see if Mika manages to impress the Sharks, in the meanwhile, you can read all about Mika and her brand Ooakshell here.

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What are Ooakshell Headbands?

As mentioned above, Ooakshell Headbands are one-of-a-kind headbands that fit all sizes of heads. Each headband is hand-dyed and comes with a ring that can be adjusted to fit your head and keeps it secured in place. Aside from the tie-dyed headbands the brand also sells silk-dyed scrunchies and adjustable hair ties. 

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In an Instagram post on the brand's account, Mika gave her customers a peek into what goes behind creating each headband. She wrote, "hand-dyeing is definitely a lengthy process! not to mention the fact that uncontrollable elements, like the weather, can affect the outcome! something i didn’t realize until i moved from sunny socal to north texas 🥶 this is the reason for the large turnaround time for these hand-dyed preorders! i truly appreciate your patience ♥️ p.s. don’t forget to wear a mask when dyeing #handdyed #tiedyefashion #bohostyle #imadethis #ooakshell."

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Who is the founder?

Mika Bertholdo is the brains behind Ooakshell. In an interview with Nena & Co., she shared what prompted her to create innovative hair accessories. "I started at the end of 2018 because regular headbands weren't working for me. I had postpartum hair loss and headbands weren't fitting me properly. I created one that was wide and fully adjustable, and I started dyeing them myself to match my colorful Nena bags. I actually started cutting, sewing, and dyeing at my mom's house. Then I would post a photo of myself wearing one with a Nena bag in a Nena group, and that's how I got my customers," she explained.

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Mika Bertholdo, founder of Ooakshell Headbands on 'Shark Tank' (ABC)

What is the cost and where to buy Ooakshell from?

The colorful headbands retail for $32 each, while the rings retail for $4, and can be bought from the brand's website here. Since Mika hand-dyes each of the headbands individually, you'll be the proud owner of a one-of-a-kind unique hairband. The hairband has earned several rave reviews from its customers over the years. A customer left the following review on the brand's Etsy page, "I look like hot garbage, but maybe less so because of these beautiful headbands. I normally can’t wear them because they just won’t stay on, but these are absolute perfection. I can’t wait to order more!"

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Where is Ooakshell now?

Since the launch of Ooakshell back in 2020, Mika has had a pretty wild ride running her business. She shared her one-year journey of running her own small business on an Instagram post. "A summary of my 12 month journey beginning september!
september- living at my mom’s house and working in the living room
october- still living and working at my mom’s house and cutting/sewing/packaging everything on my own
november- a humongous drop! every month, my drop sizes would double!
december- most successful month yet, still packaging orders and doing it all! moved inventory to my mom’s garage
january- friends helping friends grow their businesses @raemoonrose
february- started sewing in my room for some peace and quiet 🙄😆
march- dyed samples for @nenaandco
april- dropped amazing, hand-dyed silk scrunchies!
may- moved to texas 🚚
june- getting settled in our new town
july- big collaboration with my favorite brand @nenaandco
august- have a dedicated work space in a home that i bought!!
if that ain’t a crazy 12 months, wait until you see what comes next 🤭🔮"

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Who will steal the deal?

Guest Shark Emma Grede might try to steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

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‘Shark Tank’ Season 13 Episode 22 airs on ABC on May 6, 2022, at 8 pm ET. Catch the latest episode featuring products like Kawaii Lighting, Ooakshell, Pricklee, and Pulp Pantry.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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