Burna Boy releases 'Odogwu' music video portraying Nigerian culture, fans hail him as 'victor'
Nigerian singer-songwriter Damini Ebunoluwa Ogulu, known professionally as Burna Boy, released a new music video for 'Odogwu' (means 'victor', 'hero' in Igbo language) on March 17. The new video follows the release of the single, which released in February.
The 28-year-old afrobeats/reggae singer asserts his "champion" status in the 'Odogwu' video as it follows him performing in several locations as he joins tribal chiefs and dancers at a supermarket and a beach.
The 'On The Low' singer rose to fame in 2012 after he released the lead single, 'Like to Party' from his debut studio album 'L.I.F.E.' which released the following year. The 'Odogwu' single follows Burna Boy's fourth studio album 'African Giant', which released in 2019. The album was nominated for a Grammy Award under the 'Best World Music Album' category last year and was also named one of the year's 50 Best Albums by Rolling Stone. Since that LP, Burna Boy has also released the single 'Money Play' and has worked with Stormzy and Ed Sheeran on the track 'Own It'. He has also collaborated with artists such as Major Lazer, Jorja Smith, Toro y Moi and M.anifest.
In July last year, Burna Boy spoke about his rise to prominence and commercial success in the industry with Rolling Stone. He said, “At the end of the day, everything you chase will run.” He added, “One thing that’s constant [in my career] is growth. It’s not an up and down thing. I climbed every step. I don’t skip steps — I’m too heavy to skip steps".
Fans took to Twitter to share their excitement over 'Odogwu' music video. One fan shared a lot of love for the singer, saying "My king! My odogwu! My African giant love u bro Your heart is so pure and good! (sic)"
One fan claimed the new video was "so amazing" and how they "love" it before sharing that they are now aware of what "Odogwu" means, which they defined as "victor, leader". Supporting the idea, the fan says, "Keep going until you reach your big goals. Love you". There were practically no negative remarks as fans shared their love for the track. One fan said they "can't stop streaming".
According to Pitchfork, Burna Boy recently announced in February that he will performing this around the globe as part of his 'Twice as Tall' tour, which includes a spring US leg that launches on May 7 in Atlanta and ending on June 7 in Dallas.
Watch the new Burna Boy music video for 'Odogwu' here.