'Not original': Kylie Jenner accused of copying fashion brand Zara as she promotes Khy's Drop 004
LOS ANGELES, CALIFORNIA: Kylie Jenner is facing widespread criticism and backlash over the most recent release from her fashion line, Khy Drop 004.
On February 26, 2024, 'The Kardashians' star posted a series of exclusive photos on her Instagram account, giving her followers a sneak peek into the creative process behind the scenes of her fashion brand Khy.
"KHY bts in Paris Drop 004 coming 02/28. preview the collection now on khy.com and sign up for early access. 2 more days," she wrote in the caption of the Instagram post.
In the first snap, Kylie was seen gazing at a model's images on the screen alongside her mother Kris Jenner. Following this, the second image displayed Kylie striking poses on her own. Additionally, the photo montage included an array of snapshots featuring models showcasing the latest collection for Khy Drop 004.
The highly anticipated launch of Khy Dop 004 is scheduled for February 28, 2024, at 12 pm ET. This collection features a stunning array of day-to-night dresses and coordinating sets priced between $52 and $98. Included in the lineup are luxurious fabrics such as Sleek Stretch, Mesh Stretch, and Sueded Stretch, ensuring both comfort and style for the modern woman.
You can buy all the products from Khy's Drop 004 from the brand's official website.
Soon after, the netizens shared their take on the latest collection of Kylie's clothing brand Khy.
One social media user wrote, "It's giving Zara with it being a tad bit see through."
Another user chimed in, "The whole fashionscene has become a cesspool of sh*t."
Followed by a user who penned, "So skims by Kylie haha not original."
A user went on to say, "Not my favorite drop."
One comment read, "Are they gonna be see through like skims?"
When did Kylie Jenner launch her clothing brand Khy?
The former 'Keeping Up With The Kardashians' star teased her clothing line Khy in October 2023.
Clothing brands established by celebrities have been around for quite some time, with examples including Khloe and Kim Kardashian's brands Good American and Skims. However, Jenner sims to distinguish Khy as a high-fashion label that is more affordable and inclusive, catering to a diverse range of customers.
“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Kylie Jenner said in a press release, as per Harper's Bazaar.
“I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.” she further added.
For the launch of her first-ever collection, Jenner has collaborated with Namilia founders Nan Li and Emilia Pfohl to curate an exquisite assortment of twelve pieces, including stylish faux leather pants, coats, tops, and essential wardrobe staples. With a wide range of sizes from XXS to 4X, this inclusive collection caters to individuals of all body types.
Moreover, the price points for these fashionable pieces start from as low as $48 and reach a maximum of $198. The collection was released on November 1, 2023.
How many companies does Kylie Jenner own?
Kylie Jenner has a diverse portfolio of business ventures under her belt, ranging from her wildly successful cosmetics line, Kylie Cosmetics, to her recent additions like Kylie Baby, Kylie Skin, Kylie Swim, and Khy.
In 2015, the fashion mogul took the entrepreneurial leap and introduced her very own line of cosmetics, initially known as Kylie Lip Kits. However, the following year saw a rebranding effort, resulting in the birth of Kylie Cosmetics.
In 2021, the mom of two combined her keen business acumen with her nurturing nature to introduce Kylie Baby, a collection of skincare and haircare products designed specifically for children.
Before this venture, the successful makeup entrepreneur had already dipped her toes into the skincare industry with the debut of Kylie Skin on May 22, 2019. Continuing her expansion into new markets, Kylie Jenner expanded her brand even further with the launch of Kylie Swim on September 17, 2021.
What is the net worth of Kylie Jenner?
Kylie Jenner who is an American model, reality television star, and cosmetics entrepreneur has a net worth of a staggering $700 million, according to a report by Celebrity Net Worth.
It has been revealed by the outlet that the majority of Kylie's wealth is attributed to her successful makeup brand, Kylie Cosmetics. In November 2019, she sold a 51% stake in the company to Coty Inc. for $600 million, valuing the entire brand at $1.2 billion.
However, the value of her remaining 45% stake in the company has since decreased. Despite earning approximately $340 million from the sale, Kylie has also spent $130 million on various luxury purchases, including multiple mansions and a private jet within a year.
