Long Table on 'Shark Tank': What is the cost, who is the founder, and all about the unorthodox pancakes
LOS ANGELES, CALIFORNIA: Although the words Long Table may not explicitly conjure up ideas for pancakes, that is what this business is all about. Owner Samuel Taylor, who hails from Chicago, the hometown of Lori Greiner, will enter 'Shark Tank' to see if any investors are interested in his latest venture.
After a holiday break, 'Shark Tank' Season 14 is returning with another episode, featuring a new crop of entrepreneurs eager to take their businesses to the next level. Long Table, whose creator "got deep into pancakes" and fell in love with an acrobat named Lindsey, is one of the initiatives set to appear in the upcoming episode. Samuel intended to impress her by making a pancake that was both healthful and dense. This prompted him to develop an entirely new sort of flour. Watch Samuel's pitch on 'Shark Tank' on ABC on Friday, January 6, at 8 pm ET.
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What is Long Table?
Long Table Pancakes makes heritage grain pancake mix with a sustainable approach. Heirloom grains are grain types that have been passed down through generations and are frequently farmed for their flavor and nutritional value rather than their capacity to produce great yields. These grains are commonly thought to be more tasty and diversified than current hybrid grains, which are chosen for their capacity to grow fast and reliably in a variety of environments.
When compared to contemporary grains, heirloom grains may have higher quantities of key nutrients such as minerals and vitamins. This is due to the fact that heritage grains are frequently cultivated using traditional agricultural practices, which may encourage the development of a greater spectrum of nutrients in the grains. Furthermore, heritage grains are frequently grown in smaller amounts and may be exposed to a wider range of soil and climatic conditions, which can increase their nutritional content.
Heirloom grains are high in B vitamins including folate, niacin, riboflavin, and thiamine. These vitamins are necessary for a number of bodily processes, including the synthesis of red blood cells, neuron function, and energy metabolism. Heirloom grains may also be high in minerals like magnesium, zinc, and iron. Iron is required for the transport of oxygen to the body's cells as well as the development of collagen, a protein that aids in the formation of connective tissue. Zinc is essential for immunological function and wound healing, and magnesium is involved in over 300 enzymatic activities in the body, including food digestion, protein and nucleic acid production, and muscle function.
Existing commercial food systems contribute considerably to greenhouse gas emissions. Long Table Pancakes receives its grains directly from farmers and employs a farm-to-table supply chain in an effort to build a more sustainable and transparent food system.
Long Table Pancakes also supports regenerative agricultural efforts, which try to undo environmental damage caused by traditional farming methods. Low-till farming, pesticide reduction, cover cropping, crop rotation, crop diversification, and composting are examples of methods that can help trap carbon, clean water systems, nurture biodiversity, and generate healthy topsoil.
Besides, the business is a member of the Artisan Grain Collaborative, an Upper Midwest network of farmers, millers, maltsters, bakers, chefs, brewers, and academics seeking to create a regenerative grain shed.
Long Table Pancakes sells heritage grain pancake mixes in a variety of flavors, including White Knight (made with poppy seed, almond, oat, and popcorn), Windy Point (made with rye, hazelnut, buckwheat, and blue corn), and 1776 (made with rye, hazelnut, buckwheat, and blue corn) (a gluten-free mix made with blue corn, almond, teff, and sorghum). They also sell organic maple syrup in a variety of tastes, including Coffee Infused, Ginger Root Infused, Bourbon Barrel-aged, Sugarmaker's Cut, and Sparkle Syrup (which contains food-grade pearlescent mica suspended in pure organic maple syrup).
Regardless of the firm's unconventional resume, Long Table Pancakes are easy and straightforward to prepare.
1. Combine the egg, melted butter (or oil), and milk in a mixing bowl (you can use non-dairy milk of all kinds).
2. Pour in the pancake mix. Mix once more.
3. Fry in hot, ungreased oil.
Who is the founder of Long Table?
Samuel McClure Taylor is a native of Chicago, Illinois. He spent his early years chasing his creative passions. He was a co-founder of The Back Room Shakespeare Project, a tiny Chicago theater group that expanded to New York and Los Angeles. He began writing about his acting career in 2015. Taylor wrote two books about the Shakespeare cult, 'Blueprints for a Shakespeare Cult' and 'My Life with the Shakespeare Cult'. Clearly, Taylor knows his Shakespeare. His knowledge even got him a job at the University of Chicago, where he lectured for almost four years.
The writer grew preoccupied with preparing pancakes in order to impress an acrobat with whom he was in love. His flapjacks had to be light yet nutritious enough to keep his companion energized for every performance. This led to the discovery of heritage grains. When the two married, their love for pancakes did not disappear. Those who tried Samuel's pancakes pushed him to establish his own company. His buddies volunteered to design the package and a website, and his mother offered to handle the paperwork. Taylor couldn't pass up the opportunity and committed $5,000 to create Long Table Pancakes in 2015. He marketed pancake mixes, waffle mixes, and maple syrup that were made from heritage grains purchased from reputable producers.
What is the cost and where to buy Long Table from?
The upcoming 'Shark Tank' product is sold in bundles, and its range comprises both mixes and maple syrups. On the website, each bundle has four packs of mixes and costs $45. The price of pancakes is $11.25, while maple syrup is $18.95. The mixes are also available at TIN by Jean George in New York, Here Here Market in Chicago, Andale in Chicago, Green Grocer in Chicago, Redbird Cafe in Homeland, Illinois, and other locations.
Where is Long Table now?
Samuel began the company as a side hustle, but when the epidemic struck, he concentrated on it full-time as his acting employment dried up. He had doubled his sales by mid-2020, but was still generating roughly $20,000 per year. To stay up with rising demand, the budding entrepreneur must seek finance to grow the firm. Samuel summoned the guts to apply to 'Shark Tank', and the show's producers chose him to appear in Episode 10 of Season 14. Sporting a glorious beard, Samuel will deliver a strong pitch to the Sharks.
His wife will be performing acrobatics beside him. Samuel will be on the program with four different combinations, including a gluten-free one made with sorghum, an almond meal, and teff seeds, and a popcorn-flavored one made with popped popcorn, an almond meal, and poppy seeds. The third taste is a blue corn blend with blue corn, hazelnut flour, buckwheat, and rye, and the last one is dark brown rye. In groups of ten, each bag makes 50 four-inch pancakes.
In a clip, the entrepreneur says, "I badly wanted to impress this deeply charming acrobat with a pancake. Now I knew that meant whole grains."
He goes on to say that he knew there was no fluffy whole-grain flour available, so he created his own out of popcorn. He tossed a bucket of popcorn about like confetti, claiming that popcorn flour produces the lightest whole-grain pancakes in the world. Lori Greiner, one of the sharks who tested the pancake mixes, claimed it tasted "popcorny-ish" and was lighter than a conventional pancake. Samuel is willing to offer the sharks 15% of his firm in exchange for "140,000" on 'Shark Tank.'
The Long Table has made a quarter million dollars since its inception. The forthcoming 'Shark Tank' project earned 25,000 each year from 2015 through 2019. Gwyneth Paltrow questioned the entrepreneur about where all the product was dispersed, and he stated he's a part of 20 small grocers, with 70% of the company going to customers. While Barbara Corcoran isn't fond of a slow-starting business, guest shark Gwyneth, an actor turned businesswoman, disagrees. She claims that when performers switch lines, they pick up new talents along the road.
Who will steal the deal?
Gwyneth Paltrow, the "Guest Shark," may try to grab the deal. However, whether the sharks invest in the business will depend on its sales statistics and profit margins. We'll just have to wait and see whether the Sharks reach an agreement.
'Shark Tank' Season 14, Episode 10 airs on ABC on Friday, January 6, 2023, at 8 pm ET. Catch the latest episode featuring products like Long Table, JicaFoods, Kudos, and Vo Chill.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. You can also watch old seasons and episodes on Amazon Prime Video and iTunes.