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Legacy Shave on 'Shark Tank': What is the cost, who are the founders, and all about the shaving brush that prevents mess

Are you looking for the ultimate shave experience? Look no further than Legacy Shave
Mike Gutow, founder of Legacy Shave on 'Shark Tank' (ABC)
Mike Gutow, founder of Legacy Shave on 'Shark Tank' (ABC)

LOS ANGELES, CALIFORNIA: For most men, their grooming routine includes shaving and grooming their beard. But the process of shaving can often get very messy and tedious with shaving cream all over the place, and the constant need to dip the brush into a bowl of water, be careful about the amount of water used, etc. To ease up the process of shaving and make it a more hassle-free experience brothers- Dave and Mike Gutow created Legacy Shave, a shaving brush that can be directly attached to the shaving cream can!

Mike will be pitching this unique product on the upcoming episode 7 of 'Shark Tank' Season 14, before Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, and Kevin O'Leary. While we will have to wait and watch to see if the Sharks will sign a deal with Legacy Shave or brush it off, in the meanwhile, you can read all about the brand and its founders here.


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What is Legacy Shave?

If are you looking for the ultimate shave experience, then look no further than Legacy Shave. The Legacy Shave brush offers the ultimate shave experience by combining the old-world technology of the shaving brush with today’s modern shaving cream can. The Legacy Shave Brush enables the users to go straight from the can through the brush to the face/body. The brush's lathering technology lifts and stimulates your hair follicles for the cleanest, closest shave possible.  This patented shave brush allows the users to bring back that old-world heritage charm that shaving instills in all of us, reminding us of our grandparents’ age of shaving. Most importantly, shaving becomes fun again!

"With today’s extremely busy lifestyles it is difficult to schedule time to pamper ourselves.  Legacy Shave has invented and patented a unique, quick, fun, and convenient way to bring back that old vintage shave brush," shared the brand. "Our carbon footprint will be greener for the earth because our can of shaving cream will last up to 4 times as long as all others. You only need a dollop size amount of shave cream to lather up your face thanks to Legacy Shave’s Brush. Imagine how many fewer cans of shaving cream will be in our landfills.  Also, our shave cream is made with reverse osmosis water, which removes the impurities from tap water.  Legacy Shave’s Premium Shaving Cream has Aloe that will help heal and replenish moisture to your skin. You won’t want to shave without it again!!!" claims the brand.


Who are the founders of Legacy Shave?

Dave and Mike Gutow are the brains behind Legacy Shave. Over twenty years ago, brothers Dave and Mike while in college came up with the Legacy Shave brush idea. With help from their dad, they produced a working prototype. It was a primitive design but it actually worked. This led to having a mold made and the manufacturing of 3,000 unassembled units. Although the idea was cool, they never took the shot to try to sell it into the marketplace. Maybe 200 of them were fully assembled with a brush glued in and attached ready to sell. Well, like most dreams, life got in the way. Both Dave and Mike graduated from college, worked in their respective fields, and life moved on. Timing is everything, and for several reasons, this invention got put on the back burner.

Fast forward about seventeen years. With each passing year Dave and Mike always brought up the question, “Is this the time we are going to finally launch?” Sadly, after a long battle with cancer, their dad passed away. In addition to lifelong memories, their dad left one unexpected gift for Mike and Dave to find. The two brothers started to clean out their dad’s basement of the house their mom and dad had lived in for over forty years. In the shop room under their dad’s work bench, they found about a dozen boxes. Upon opening them the brothers discovered a lot more than just 200 shave brushes had been assembled. In fact, all 3,000 shave brushes had been fully assembled.


Turns out, their father, while going through his chemo treatments to keep himself busy, unknown to anyone else, had assembled all of the original shave brushes for his sons to discover – a true legacy left behind for them to say, “Finally, now is the time, no more living life in fear, life is too short, no more what if’s, no more regrets.  Just go for it.” A few days later they met with a patent attorney to do a patent search.  After that search came back clean, they then decided to do a re-design of their original primitive shave brush and turned it into today’s sleek and sexy version.  Two years later, Dave and Mike were awarded both design and utility patents.

A question the brothers frequently answer is how did they come up with the company name Legacy Shave? The brothers answered, “Let’s just say the name reflects what is closest to our hearts – family and legacy. Shaving in itself is a legacy handed down from generation to generation.  That fact combined with us finding out what our father had done to keep himself busy during chemo was a “Legacy” he left behind for us to find.  "As the two founding brothers, we’re proud to introduce you to our company, which is rooted in the past but geared toward the future," they explain. 

What is the cost of Legacy Shave and where to buy it from?

Legacy Shave retails for $29,95, but the brand is currently running a special 'Shark Tank' sale and offering the shaving cream can and the brush for $24.95. You can also purchase just the individual brush or the can of shaving cream from the brand's website or Amazon


Where is Legacy Shave now?

Since its launch, Legacy Shave has been a huge hit amongst its customers. The Legacy Shave brush currently has a 4.5-star rating on Amazon and has received several glowing reviews from customers. A customer shared, "Wonderful idea … I’m surprised no one thought of this before! Seems to be good quality shave cream and the brush is soft and smooth. I believe I can also detach the brush and re-use it on other cans of shave cream so this will be useful for a long time."


Who will steal the deal?

Robert Herjavec or Barbara Corcoran might steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

'Shark Tank' Season 14 Episode 7 airs on ABC on November 18, 2022, at 8 pm ET. Catch the latest episode featuring products like Boarderie, Ride FRSH, ActionGlow, and Legacy Shave.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.