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LeBron James walks into NBA All-Star Game with tequila satchel, fans say he's 'there to have fun'

'I walk around all the time with tequila in my belly so I get it,' one user wrote on Twitter

Los Angeles Lakers star LeBron James showed up to the NBA All-Star Game with a bottle of tequila in a leather satchel on Sunday, February 20. The leather satchel around LeBron's neck appears to have a bottle of Lobos 1707 Tequila, a brand the basketball player invested in and promoted multiple times. 

"I knew the first time I tasted Lobos 1707 Tequila that it was special," said LeBron during the launch of Tequila in a press release. "Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us." In May 2021, LeBron violated NBA Covid protocols by attending a promotional event for the tequila company.

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In the video shared on Twitter, LeBron can be seen walking into the All-Star Game with his tequila around his shoulder. Shortly after the video began circulating online, the National Basketball Retired Players Association chimed in to joke: "I mean who among us hasn’t shown up to work the very same way." One user wrote, "Catch me out this summer with one of these". Another user asked, "Where do I get this bag?". One user commented, "Bron is there to have fun, Get a 30 pt triple dub, a win, and the MVP". "I walk into bowling with a Busch Light in my hand", wrote one. Another reiterated, "I walk around all the time with tequila in my belly so I get it". Someone else said, "They be having a good time before the game".

Recently, Lobos 1707 dropped an all-star commercial, 'Build a  Bigger Table: All for the Pack' featuring LeBron James, Draymond Green and Maverick Carter to highlight just how important each individual involved in creating the alcohol is. Lobos 1707 is an independent spirits producer that blends heritage and innovation. Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James.

The All-Star Game kicked off at 8 pm ET, and features teams led by James and Brooklyn Nets forward Kevin Durant battling it out.