KENT on 'Shark Tank': What is the cost, who are the founders and here's how you can save the world with old underwear
LOS ANGELES, CALIFORNIA: According to various reports 85% of our clothes end up in landfills, including old underwears. Thanks to fast fashion, the lifecycle of a clothing item has significantly reduced, as the trneds keep constantly changing and consumers keeping trying to keep up with it. in a bid to not only break away from this toxic cycle of creating excessive waste but also to create comfortable items of clothing, Stacy Grace, the founder of KENT, set out to create a natural underwear that not only looks great but is also great for our enviornment.
If you're wondering how can an underwear be great for the environment, then you can thanks the brand's unique compostable feature of their underwears. Once you're done with using your underwear, instead of just throwing it in the trash you can compost it and get yourself some precious manure! Stacy and her husband Jeff Grace decided to step into 'Shark Tank' to pitch their unique product before the Sharks. Did the Sharks take the bait? Read on to find out.
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What is KENT underwear?
KENT's line of undergarments can be simply described as, "Super soft, non-toxic and ultra breathable underwear". These underwears are made from lightweight 100% organic pima cotton, so you can kiss goodbye to uncomfortable and skin-irritating panties. The brand's website states, "Our products are made of the highest quality natural, organic materials. Not just organic cotton, organic pima cotton. Grown in Peru, pima cotton makes up only 2% of the world’s cotton and organic pima is even more rare (less than 1%!). It’s extra-long fibers are twice the length of regular cotton, giving rise to its recognition as the ‘cashmere of cotton’. This GOTS-certified material is free of pesticides and traditional toxins found in our underwear, giving your bum the perfect combination of soothing, softness and superior breathability."
Some of the unique features of KENT underwear include:
Cashmere Soft: The organic pima cotton used in these panties is smoother and stronger than traditional cotton
Compostable: At end-of-life, KENT underwear returns to nature in only 90 days
Plastic-free: These buttery soft undergarments are free of synthetics, microplastics, and petrochemicals
Who are the founders?
KENT was founded by Stacy and Jeff Grace. Stacy is a Canadian who currently resides in Los Angeles. Having outgrown frilly, lacey and stretchy underwear of her youth, Stacy sought to find a simple pair of 100% cotton underwear that matched her simple everyday style - though find everything but. Influenced by graduate studies in sustainability, work with start-ups disrupting the textile space and time living in Copenhagen, Stacy began designing her own natural briefs and basics
Digging further into her Canadian roots of backyard gardening and composting, she began thinking, why were the simple underwear options always super synthetic (elastane, nylon, polyester, spandex), unbreathable and infection-producing? She decided to take it on upon herself to design underwear made from natural materials that could also return to nature? Months of research, trials and fittings later, the brand's Annual Brief was born. After speaking with over a 1,000 women about their underwear, she understood they also wanted underwear that looked as good as it felt - made from natural materials, less toxins, simpler style, no synthetics, better fit, less irritation, fewer wedgies. "So that's why we do what we do - because we believe, wearing super natural, never synthetic means we have the opportunity to look good, feel good and do good everyday," states the brand's website.
What is the cost and where can you buy KENT underwear?
You can get your very own KENT underwear from the brand's website here. The brand's products will soon be available on the shelves of Nordstorm. KENT underwears retail for $24 each, and you can pick up a bundle for anywhere between $45 to $144.
Where is KENT now?
During their appearance on 'Shark Tank', KENT's founders revealed that they had plans of expanding their product line by including men's briefs and t-shirts as well. The brand launched a treange of crop tops, which currently retail for $46 on the brand's website.
KENT on 'Sharl Tank'
The founders of KENT stepped into the tank seeking $200K for a 5% equity in their brand. While Mark Cuban and Kevin O'Leary decided to sit out from making the deal, the other Sharks jumped at the opportunity. Barbara Corcoran kicked off the bidding war by making an offer of $200K for 20% stake. Robert Herjaves stepped in and made his offer of $200K for 15% equity, Lori Greiner and Daymond John followed Robert's suit and made the same offer. After some deliberation, the duo decided to close deal with Daymond, as they considered him to be the "fashion king".
'Shark Tank' Season 14 airs every Friday at 8/7c on ABC. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.