'Dumbest pro-America rah-rah': Joe Rogan slams Bud Light's ad featuring Clydesdale horse after Dylan Mulvaney controversy
LOS ANGLES, CALIFORNIA: Joe Rogan has taken a stand against Bud Light and slammed the company for releasing an advertisement featuring a Clydesdale horse in an attempt to cover up the Dylan Mulvaney controversy. The UFC color commentator and former television presenter had previously called the huge backlash against the beer company “silly” but now he has changed his perspective.
On Thursday, April 20, during a podcast episode with fellow comedian Jim Breuer, the UFC color commentator called out Anheuser-Busch after it released the new commercial via Budweiser, which includes a patriotic voiceover. The former television presenter said, as per the Daily Mail, “It's like the f*****g dumbest pro-America rah-rah. Like, we don't know who you really are now.”
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‘It hurts my feelings it's so dumb’
He then continued, “It's so stupid and cliché. It hurts my feelings it's so dumb. This is a company in deep s**t. Look, you got the prairies, the ocean, you got a Clydesdale running down the street. I would respect this if they had this and then Dylan Mulvaney just starts cartwheeling it into the frame.”
Rogan also referred to an interview given by Bud Light's marketing VP, Alissa Heinerscheid, who told the podcast ‘Make Yourself At Home’ in late March, as per Fox News, “I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.”
‘I hate you more now’
The 55-year-old podcaster said, “There's like interviews with the lady who is the head of Bud Light talking about why they did it, and about the old sort of frat culture attached to Bud Light, dismissing the humor of the people that like Bud Light,” before stating, “If she just said, ‘Everyone can like Bud Light, America is the freedom to be whoever the f**k you want to be,’ if that's what they said, I'd be like ‘OK, great.’”
He added, “I hate you more now. It's so obvious what they're doing. They needed to let that sit for a little bit.”
‘It’s frankly implausible that Bud Light gave no thought to the impact of its Mulvaney collaboration’
This comes after a Bloomberg piece slammed the beer company by writing, “Bud Light Kicked a Hornet’s Nest and Ran Away.” The article went on to note, “It’s hard to figure out what Anheuser-Busch actually thinks about trans rights or Dylan Mulvaney over the noise of ‘The Star-Spangled Banner.’ It’s frankly implausible that Bud Light gave no thought to the impact of its Mulvaney collaboration — especially as ‘inclusivity’ is central to the brand strategy outlined on March 23 by Bud Light’s vice president, Alissa Heinerscheid.”
“From time to time, businesses make consequential ‘gaffes’ — usually by saying the quiet part out loud. But Bud Light’s action is worse than a gaffe, it’s a betrayal. The ‘3rd most valuable beer brand in the world’ sought to ‘evolve and elevate’ its ‘fratty’ image on the coat-tails of a trans-influencer — but quit when the going got tough. It’s reminiscent of the hokey-pokey recently performed by the publisher Puffin who, by bowdlerizing the children’s books of Roald Dahl, before releasing unexpurgated ‘classic’ editions, simultaneously castigated and cashed in on their author’s racism, misogyny, and gleeful spite,” the op-ed added.