Jimin tops brand reputation ranking for 26 months, here are all the BTS members and 10 K-pop idols on the list
Jimin holds the first position with a brand reputation index of 7,051,880 and showing a steady growth of 4.73 percent from his score in January
BTS Jimin is the brand reputation number one place holder for the month of February, keeping his reign at the top steady with 26 months of holding the first position. True Beauty famed ASTRO’s Cha Eun Woo holds second place while BTS V aka Kim Taehyung snagged the third position this month. The list released by The Korean Business Research Institute decides the brand reputation ranking based on engagement data collected from January 13 to February 13.
Reportedly, the brand reputation holding is decided based on the media coverage, consumer participation, communication community awareness of 653 boy group members in the last month. Moreover, the data also sheds a light on the keywords that have been searched alongside the stars on various social media sites.
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For the month of February, Jimin holds the first position with a brand reputation index of 7,051,880 and showing a steady growth of 4.73 percent from his score in January. The analysis of keywords that ranked high with the ‘Filter’ crooner included “ARMY,” “Spotify,” and “Instagram,” and the terms that were ranked highest with the K-pop star are, “praise highly,” “participate,” and “confess.” Jimin scored a whopping 89.20 percent positive in the positivity-negativity ranking.
The second position was taken by Astro’s Cha Eun Woo who saw a rise of 7.65 percent in popularity making his brand reputation index of 6,785,560. Followed by Cha Eun Woo, BTS V aka Kim Taehyung stood at number 3 with a score of 5,332,558 for February.
BTS Jungkook stood at close fourth to BTS V, followed by BTS Jin and Suga. J-hope is at the seventh position and RM aka Namjoon is at ninth. Check the Top 10 of Brand Reputation index here.
ASTRO’s Cha Eun Woo
Check this month's Gaon Certification list here featuring NCT getting Million seller Gaon certification for 'Resonance Part 2' while BTS, Exo's Kai get new Platinum titles.
Stream Jimin's 'Filter' here.