Jamal Edwards cherished bond with 'brother' Ed Sheeran in final IG post 3 days before death
British music entrepreneur and SB.TV founder Jamal Edwards died tragically on Sunday, February 20, at the age of 31 years. The late music mogul was the son of iconic singer Brenda Edwards. In 2014, he was honored with an MBE for his contribution to music. Edwards was credited for launching the careers of artists like Ed Sheeran, Stormzy, Skepta, and Jessie J among others.
However, his relationship with Ed Sheeran went beyond their musical collaborations. The duo happened to be close friends and often shared sweet anecdotes about each other. In fact, Jamal Edwards' final post on Instagram was a heartfelt birthday wish to Sheeran, just three days before his tragic death. "Happy Birthday to the OG, Ed. Blessed to have you in my life brother. You know you've been mates a long time when you lose count on the years! Keep smashing it & inspiring us all G! ππΎπ," he wrote in the caption.
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Edwards, who helped push the frontiers of Grime music, also ran a YouTube channel that amassed more than a million followers. He was born in Luton in 1990 but was raised in Acton, West London. He began SBTV as a YouTube channel in 2006. He later featured the early work of artists like Ed Sheeran, Dave, Jessie J, Rita Ora, Bugzy Malone, Krept & Konan, and Stormzy among others serving as a perfect launching pad for them. He shared a close friendship with Ed Sheeran and called him his 'life brother'.
Edwards had shared multiple posts about Ed Sheeran on his Instagram in the past as well. In November 2021, he shared a photo of Sheeran and noted, "Incredibly talented British singer/songwriter and one of my best mates. Ed has recently released his 5th studio album β=β which already hit over 1 BILLION STREAMS in a WEEK on Spotify. I'm so inspired by this brudda right here & proud to have been a part of his journey from the early days. Thank you for being a real one my G. #SelfBelief ππΎ."
In August last year, Edwards shared a throwback photo of him with a younger Ed Sheeran, as he wrote, "There are friends, there is family and then thereβs friends who become family."
Ed Sheeran is still reeling from the shocking news of his close friend's death and is yet to issue a public statement. Meanwhile, Jamal's untimely demise was mourned by celebrities and millions of fans across the world.