Jack Savoretti’s reassuring ‘Christmas Morning’ animated video features parent returning home on Christmas Eve
Following the release of the special edition of his sixth album, ‘Singing To Strangers’, Jack Savoretti has released a beautiful video, directed by the BAFTA-nominated Karni and Saul (The Staves, Katie Melua), for his brand-new Radio 2 A-list single, ‘Christmas Morning’.
The music video for ‘Christmas Morning’ is a comforting animation that simplifies and retouches on the original soul of the season. It begins with an innocent, gentle fade-in to the simple life of a parent returning home, late Christmas Eve, to their family, in their car.
Upon arrival, we can see a more personal peek into Jack Savoretti's heart as we see the couple embrace and take in the sight of their children sleeping perfectly. The video captures warmth and togetherness amid a haze of sadness and tries to simplify to a more naturalistic way of looking at life and the holiday season.
The setting and character design appear almost in a fabric-like graphical texture addressed in a claymation-similar style leading to the rich, warm texture of Savoretti's vocal tones. The opening intro features a gently-pressed chord progression reminiscent of the likes of songs such as Sarah Mclachlan's 'Angel' or 'I Will Remember You'.
“This is a song I’ve written for my children and I think it’s a song that any parent who has to travel a lot for work will relate to,” Savoretti said about the track. “Christmas is that bookmark in the year that you know you have to get back for, I hope they are reassured when hearing it that I will be there.”
Karni and Saul, in the early stage of their careers, had previously collaborated with Savoretti for one of his first videos, 'Between The Minds', and were eager to work with him again. “After listening to ‘Christmas Morning’ we felt it was like a lullaby,” they said. “We wanted to make something complex and simple to illustrate the love and magical connection between a parent and child.”
'Christmas Morning' is a fresh bowl of Christmas inspiration and a touching sentiment to the spirit of the holiday season. Watch the video for ‘Christmas Morning’ here.
