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'Earning a ton and rubbing it in': Country rivals 'jealous' over Blake Shelton's Nashville bar success

'They all came to Nashville looking for fame and fortune, but Blake’s acting like he owns the place,' said a source
UPDATED JAN 11, 2023
Blake Shelton's success infuriates industry rivals  (Kevin Winter/Getty Images for Stagecoach)
Blake Shelton's success infuriates industry rivals (Kevin Winter/Getty Images for Stagecoach)

NASHVILLE, TENNESSE: Blake Shelton's celebrity game show 'Barmageddon', which debuted on the US network, has raised the bar for his rivals by garnering high ratings and becoming a massive hit. Insiders reveal that it's causing his Nashville rivals to believe he's grown too big for his boots and they want to knock him off his game. The location for Shelton's game show is the country singer's bar, Ole Red, in downtown Nashville, which also has venues for his fellow country musicians Dierks Bentley and Jason Aldean as well as his ex-girlfriend Miranda Lambert.

“They’re jealous of the way Blake has taken over the town with his bar and now this show,” spilled an insider. “They don’t like the way Blake’s stealing their customers.” Blake created Barmageddon with his The Voice pal Carson Daly. The show premiered in December to huge ratings. Sources claim that the Honey Bee singer's fame has turned him into an egotistical person, RadarOnline reported

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“Blake’s ego knows no bound,” declared an insider. “He’s earning a ton and rubbing it in, saying things like he made the downtown district hot again, which just burns his rivals’ guts.” “They all came to Nashville looking for fame and fortune, but Blake’s acting like he owns the place,” said a source.

The series debut, which aired on December 5, had 1.2M total viewers, making it the network's highest-watched series launch in over three years, according to live + 3-day Nielsen statistics. This is a record-delayed watching lift for USA Network's unscripted programming, with an increase of roughly 81% above the same-day audience. Additionally, the debut of the program received the network's highest 18-49 rating in more than three years, as per Deadline.

“With Daly behind the bar and Shelton taking the stage with his house band for live music sing-alongs, these icons and celebrity favorites show a new side to themselves in this anything-but-ordinary game show where everyone is invited to the party. The pair offer words of encouragement – and no shortage of heckling – to their celebrity friends, stepping in on occasion to show off their own skills,” the logline reads.

The show stars Shelton and Daly, as well as host Nikki Bella, as they host celebrities at Shelton's Nashville bar, Ole Red, to play over-the-top bar games like Air Cannon Cornhole, Keg Curling, Drunken Axe Hole, Sharts ("Shelton Darts"), etc. 'Barmageddon' airs at 11 pm on Mondays on USA Network.

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