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Collars & Co on 'Shark Tank': What's the cost, who is the founder of Sir Nick Faldo's favored clothing brand

Collars & Co is a first-of-its-kind men's fashion brand producing quality apparel that looks fantastic, feels incredible, and is simple to wear
PUBLISHED NOV 11, 2022
Founder and CEO of Collars & Co, Justin Baer on 'Shark Tank' Season 14, episode 6 (Instagram/collarsandcoclothing)
Founder and CEO of Collars & Co, Justin Baer on 'Shark Tank' Season 14, episode 6 (Instagram/collarsandcoclothing)

LOS ANGELES, CALIFORNIA: Collars & Co., a one-of-a-kind apparel company that makes comfy dress shirts for men, will go on 'Shark Tank' to display its fashionable items in the hopes of landing a deal. Will Collars & Co. be able to remain afloat in the 'Shark Tank,', or will it sink?

'Shark Tank' gets into that prime spot of reality television where fans can be as outspoken and cruel as they want. Viewers frequently spend the whole hour half-slumped on the couch, either strongly agreeing with a shark's decision to fund or shrieking at their failure to recognize the actual potential of a new subscription box, or wincing at the sharks' uncomfortable grilling. While the show's focus is well-researched, heartfelt backstories of the people behind each product, be it an amazing electric skateboard or a revolutionary lemonade business by a kid, let's not overlook the plethora of fashion labels that have tried to woo the sharks. Now is the moment for the Maryland-based men's apparel company to try to land a deal with the Sharks.

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Collars & Co. founder, Justin Baer on 'Shark Tank' Season 14 episode 6 (ABC)
Collars & Co. founder, Justin Baer on 'Shark Tank' Season 14 episode 6 (ABC)

What is Collars & Co.?

Collars and Co. is a men's clothing brand. On November 11, the company, which makes comfy dress shirts for sophisticated executives, wants to land a deal on 'Shark Tank.' Collars and Co. creates stylish and comfy polo shirts and formal collars. The company's luxurious linen polo-style shirt is available in more than 16 colors and with a variety of collar styles. Collars & Co. shirts are fashioned of a lightweight, moisture-wicking stretch fabric. Collars come in four styles: cutaway, button-down, semi-spread, and English-spread. They come in a variety of color and pattern combinations. Collars & Co. offers more than just formal shirts — there are also sweaters, belts, underpants, and other apparel items being sold by the brand. Collars & Co. believes that you can look good and feel good at the same time. The brand appears to favor a more tailored, tapered design with a longer body that is meant to be tucked in.

Since the shirts are created of 100% polyester, they are lightweight and wrinkle-resistant. It will also be abrasion-resistant, simple to clean, and shrink-resistant. Furthermore, it has a four-way stretch, which explains why it is much simpler to move around than a typical dress shirt or cotton polo. And, sure, the collar is always strong, always sits up, and never becomes floppy. It's reinforced all around, not just at the points, making it more fully-supported than collars with detachable collar stays. The best feature is that they can be machine-washed. You can iron them as well, but you won't have to as frequently.

Collars & Co. is a first-of-its-kind men's fashion business with the purpose to produce high-quality apparel that looks great, feels incredible, and is easy to wash and wear for every type of busy dad figure who wants to look good but doesn't have much time on his hands. Collars & Co. was founded in 2021 to fill this gap in offerings in the menswear industry. It is best recognized for creating the first Dress Collar Polo™, a never-before-seen product that combines the elegant collar of a dress shirt with the airy, wrinkle-free, machine-washable qualities of a polo. This combination of immaculate design and seamless ease and comfort rapidly became the brand's best-selling 'hero' product, capturing customer attention and devotion and propelling Collars & Co. to mainstream success within its first year.

Who is the founder of Collars & Co.?

Collars & Co. was created in March 2021 by entrepreneur Justin Baer. Baer founded and ran five additional businesses and has a Bachelor of Science in Marketing and Finance from New York University. Baer is a successful entrepreneur who founded The Cure Card, LLC, and Member Text Company. Baer is also the owner of TeachingProAcademy.com, Check In Easy, and CharityHappenings.org. His most recent project is Collars & Co.

Baer was all too acquainted with the unpleasant work uniforms of white-collar positions after working on Wall Street for almost ten years. As a serial entrepreneur, he intended to develop an innovative alternative to the traditional dress shirt that was flexible, breathable, and comfortable while maintaining the same buttoned-up aesthetic. He chose to create the "dress collar polo," which is similar to a golf shirt with an English-spread collar. It boasts of a four-way stretch, is breathable, wicks sweat, and has short sleeves. In addition, the formal collar has built-in collar stays. Nobody would guess you're wearing a lightweight polo shirt underneath a wool sweater.

Justin is also the creator of Textology and MemberText, two companies that use text message marketing to help 400+ businesses and clubs connect more efficiently, boost engagement, and earn more revenue.



 

What is the cost and where to buy Collars & Co. from?

Collars & Co. has a number of interesting-looking designs that are reasonably priced at $69 and $75. The brand mostly works through its own website, where clients may place direct orders. Sir Nick Faldo, six-time Major golf winner, and television pundit, was named Collars & Co.'s first Global Brand Ambassador in June 2022. Faldo's exciting 40-year career of climbing leaderboards with style and pushing the edge with ease is associated with the Collars & Co. brand and ideals. Faldo, besides serving as Collars & Co.'s Global Brand Ambassador, is also developing a range of his go-to apparel items to wear from the workplace to the golf course and everywhere in between called the 'Sir Nick Faldo's Favorites' line of clothing for the brand.

Sir Nick Faldo, said: "I discovered Collars & Co. a few months ago and became a genuine, repeat customer, so I'm delighted that I was asked to be the Global Brand Ambassador. I always challenge myself to set the bar higher as a golfer, sports analyst, and a father. Now, my partnership with Collars & Co., once again, is taking things to the next level. The Dress Collar Polo helps me look great without worrying about wrinkles or dry cleaning, so I'm my most confident, engaged, and best self."



 

Where is Collars & Co. now?

Justin founded Collars & Co. in 2021 and received orders for 500 shirts at the outset. Since many people have purchased these shirts from this brand, the video of a shirt from this brand has gone popular on TikTok. On April 2021, Justin created a Tiktok account for his firm and filmed a video demonstrating his product with his 7-year-old daughter with his iPhone. He shared it on his company's TikTok account. He earned $40,000 in the first month after releasing the video.

This brand has around +74.8K followers on its TikTok account as of November 2022. It increased the company's revenues by 40% in the preceding month. This firm has been featured in several major media outlets, including WWD, Golf Digest, Fast Company, Men's Health, GQ, Forbes, and many more. For the time being, Justin is mainly focused on men's lifestyle viewpoint, but his major objective is to introduce outfits for ladies shortly.

The founder also faced other problems, the most serious of which was the supply chain. Due to the Covid-19 outbreak, the supply chain was entirely shut down, causing Justin to suffer greatly. According to a Glossy interview, the most significant challenge Justin has had with the firm is the expense of shipping. In the same interview, he reveals that shipping prices have just doubled and climbed dramatically. This demand for more inexpensive shipping will definitely be addressed on 'Shark Tank.' Justin Baer realized he needed capital to build his firm, so he turned to the 'Shark Tank.'

Who will steal the deal?

Collars & Co. does have one advantage: sales. The question is, are there any profits given the aforementioned supply chain issues? If there are any, viewers may witness a feeding frenzy. In the preview for the forthcoming episode, Shark Peter Jones is seen clutching a shirt and says, he could 'take this global,' implying that fans should expect an offer from him because he has his own clothing line. If the stats are excellent, Justin may receive offers from all the Sharks, except Shark Lori Greiner. Viewers may also witness Sharks Kevin O'Leary and Mark Cuban collaborating with Peter. Shark Daymond John might also enter the fray.

Collars & Co. founder, Justin Baer on 'Shark Tank' Season 14 episode 6 (ABC)
Collars & Co. founder, Justin Baer on 'Shark Tank' Season 14 episode 6 (ABC)

'Shark Tank' Season 14, Episode 6 airs on ABC on Friday, November 11, 2022, at 8 pm ET. Catch the latest episode that features products like Collars & Co., Nana Hats, SquareKeg, and Wondry, with an update from Curie, a brand that was featured in Season 13 of the show.

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