Tones and I drops new music video for heartrending ballad 'Can't Be Happy All the Time'
'This is a song about the struggles of rising to fame quickly and dealing with a dramatic change in lifestyle — the good and bad that comes with it'
Australian singer-songwriter Tones and I (aka Toni Watson) unveiled a new music video for her song 'Can't Be Happy All the Time' on May 7. The single was released back in March along with another single 'Bad Child'.
When the track released, Toni shared the inspiration behind 'Can't Be Happy All the Time'. "This is a song about the struggles of rising to fame quickly and dealing with a dramatic change in lifestyle — the good and bad that comes with it," she said, according to Rolling Stone.
Toni later released the music video for 'Bad Child', which was directed by Nick Kozakis and Liam Kelly, in April.
The five-minute video for 'Can't Be Happy All the Time' opens with a montage of the singer's musical journey, with clips of her busking in the streets of Melbourne, performing at crowd-packed festivals and the massive impact of her single 'Dance Monkey' on streaming services.
She sings a soulful ballad behind a piano, pulling on our heartstrings, and we also see the songstress preparing for an interview while the clip cuts back and forth between her and an actress playing as her younger self.
It is refreshing to know that many artistes have had humble beginnings. Ed Sheeran, Passenger, Tracy Chapman are just a few of the names who started their career as buskers. Tones and I spent several years busking before she was officially signed to a label.
In February last year, the singer signed with Bad Batch Records/Sony Music Australia as well as a co-management deal with Artists Only and Lemon Tree Music. She uploaded her debut single 'Johnny Run Away' to the Australian website Unearthed that month.
Toni became a viral sensation in Australia, but it wasn't until the release of her second single 'Dance Monkey' that she shot to fame worldwide and amassed more than seven billion streams.
Following a successful run of shows on her tour last year in Australia, Tones and I was originally set to tour in the United States this spring and summer, but the live shows were suspended due to the ongoing spread of coronavirus.