Brooke Shields goes topless for Jordache campaign, 40 years after controversial Calvin Klein ad
Brooke Shields, 56, just went topless for a photoshoot where she shot a series of ad-photos that will be part of the Jordache 2022 spring campaign. The project is Brooke's first advertisement for jeans in four decades. She gained global notoreity for her infamous Calvin Klein advertisement that she did when she was just 15.
Shields told People that she was trying to 'fight the retouching' and 'keep it honest' which had been her idea behind doing the shoot for Jordache 2022. The series of photos for Jordache features a topless Brooke Shields striking a pose with just her Jordache jeans on.
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Jordache's campaign also includes an Instagram video where Shields is seen lying on the floor of her walk-in closet while also trying to tuck her t-shirt into her jeans. She then receives a text from her husband Chris Henchy, where he asks her to hurry up before they are late. A singer then croons the Jordache slogan "You've got the look." '#YouveGotTheLook of someone who is running 15 mins late for date night!' Brooke joked in the caption of her Instagram post.
Her shoot for Jordache reminded fans of her teenage years when she had done the Calvin Klein advertisement. Shields, who was 15 when she got the Klein project, was given the notorious line: "You want to know what comes in between me and my Calvins? Nothing."
The tone of the statement was highly criticized by the public, to the point where it caused a ruckus in Shields' career. CBS and ABC even banned the commercial on accounts that an underage girl had been made to make seemingly an explicit statements on screen.
"I was away when they came out, and then I started hearing that the commercials were being banned. The paparazzi would scream at me and my mother: 'How could you!' It just struck me as so ridiculous," Shields recently said in an interview remembering the time after she did the Calvin Klein ad. "At 56, I can go back and look at the camera and say: 'Oh well they’re zooming in sort of on my crotch area and then it comes to my face,' but sex has sold since the dawn of time," she expressed as she talked about her opinions of the old ad now.