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Blackpink fans mock YG Entertainment's 'lack of creativity' by trending 'The Comeback' as next album title

After YG announced 'The Virtual,' Blackpink's virtual concert for their PUBG game collab, fans wondered if the group's comeback album was going to be called 'The Comeback'

Looks like Blinks (fans of Blackpink) can't seem to catch a break when it comes to issues troubling the girl group. After Blackpink members Lisa and Jisoo were disrespected by Rolling Stone Korea in one of their recent articles, fans started calling out the magazine and demanded an apology from the magazine. Before that fire was put out, YG Entertainment has started a new one. 

On July 12, YG Entertainment announced a virtual K-pop concert to celebrate Blackpink's partnership with the multi-player game PUBG called 'The Virtual'. When the name of the concert was announced, fans of the girl group called out the label for not putting any effort into Blackpink's projects, even when it came to naming them.  Back in 2021, PUBG Battlegrounds had announced that the girl group's new collaboration with the game would allow players to play the online game with characters that resembled the Blackpink members. It is this collaboration with the popular game franchise that Blackpink is extending by having their new virtual game characters stage the online concert that has been titled 'The Virtual'. Now fans are worried that the same lack of creativity will mar Blackpink's August comeback.

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Fans question YG's 'lack of creativity'

Over the last few years, YG Entertainment has released albums and events featuring the Blackpink members with seemingly predictable titles. From having their first full-length album titled 'The Album' to having their recent movie titled 'BLACKPINK: The Movie'. Back when Blackpink announced their 2020 concert which was titled 'The Show', the announcement for the event was titled, 'The Announcement'. Not only that but over the last few months, fans have started joking about how the label is not putting in any effort or creativity into anything Blackpink does as they know that fans will still support anything Blackpink endorses.

Now as YG Entertainment announces a new virtual concert titled, 'The Virtual', fans are joking about how the label has given up on anything related to Blackpink. Fans are complaining that the label has now started using too obvious, on-the-nose words with the prefix 'The' to make them seem like they are part of an ongoing series related to the four-member girl group. One fan said, "I think it becomes a trademark because we blinks always use 'THE' when asking YG. for examples: Yg, where's the album? Yg when's the tour? Yg, please release the album noww

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'The Comeback' trends as fans mock YG

Fans joked about YG Entertainment's creativity or lack thereof as they trended 'THE COMEBACK' on Twitter, insinuating that the label, in all likelihood, will again go with a uncreative name for Blackpink's August comeback album. One fan said, "'THE VIRTUAL' I fear that the new album will be called "THE ALBUM 2" or "THE COMEBACK." One more fan said, "Blackpink's first album was called THE ALBUM. where's the creativity?" Another fan said, "THE ALBUM, THE SHOW and Now THE VIRTUAL, just watch BLACKPINK’s next cb be named “THE COMEBACK."

One fan said, "Now we just need THE COMEBACK & THE NEW MUSIC!" One fan asked, "Creativity in title when?" One more fan said, "Lack of creativity I guess." A fan said, "We love you @BLACKPINK but it’s time to tell @ygent_official to move onto THE next era of creativity pls!!!" One more fan said, "The creativity in "the virtual" IM SCREAMING?" One more fan said, "The marketing team of blackpink is so corny, they don't even have the creativity."

Another fan asked, "Can yg have a new creativity team for blackpink? i’m done with the current one." One fan mocked, "The song" coming this august with an album called "the comeback." Another fan shared a "leaked tracklist" for Blackpink's new album and the fan said, "Creativity next level." One fan said, "The Creativity is long gone." A fan said, "Not even an ounce of creativity for blackpink im sick."