Barefoot's new song 'Crushin' It' featuring Elizabeth Banks is women empowerment fine-tuned

Barefoot's new song 'Crushin' It' featuring Elizabeth Banks is women empowerment fine-tuned
Elizabeth Banks (Source : Getty Images)

It's known for sure when one of the most awarded wine companies in the country teams up with five of the fiercest women in Hollywood, a hit is about to be dropped. And Barefoot is doing exactly the same — teaming up with Elizabeth Banks, Cecily Strong, Phoebe Robinson, Chrissie Fit and Laura Bell Bundy — dubbed The Slay Team — to release what's going to be the most celebrated song this summer. 

The song called Crushin' It comes with a music video produced by Haven Entertainment. In the video, the five femmes are seen discovering that no matter how bad or unfavorable circumstances can get around them, they are sure to be Crushin' It by sheer perseverance that would eventually guarantee them living their best life.

The personality of each woman portrayed in the song identifies with one of five colorful and delicious Spritzer can flavors of Rosé, Summer Red, Moscato, Red Sangria and Crisp White, which they can be seen enjoying throughout the video, putting a realistic spin on celebrating life’s victories big and small.

The new anthem is light-hearted and liberating with a certain individuality and personal strength that is sure to encourage listeners to believe in their ability to succeed. “We really wanted to channel our fiercest alter egos and provide a sense of empowerment to anyone who needs a little reminder that they can crush anything they set their mind to!” said Laura Bell Bundy, member of The Slay Team, and the song’s co-writer and co-producer along with partner Jeremy Adelman. 

The colorful visuals in the video resemble Barefoot’s newly re-designed Spritzer cans. Director Karla Braun’s vision of those also brings the Barefoot experience to life through empowering, yet fun music. As for the Slay Team, they bring to life Barefoot’s brand values of inclusivity, authenticity and community.

“It has been such an incredible collaboration working with an amazing and talented group of women to bring Barefoot’s Spritzer products and brand values to life,” said Anna Bell, Senior Director of Marketing at Barefoot. “Each woman brought their own unique perspective and fierce individuality to the song and video and we cannot wait to share this anthem with Barefoot fans and new friends this summer!”

Crushin’ It can be downloaded on all available streaming platforms. The music video is also on Barefoot’s YouTube channel, free for streaming for all those who want to jazz up and kick start their summer with some feel-good vibes.

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