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'Shark Tank': The Cereal Killerz Kitchen fails to bag deal but fans can't stop raving about 'Black-owned business'

'Make it a spot to stop and get that cereal fix!' a fan commented

Irrespective of how old we grow, our love for cereal remains constant. Nevada based entrepreneurial couple – Jessica and Chris Burns drew upon this love to develop their business venture, 'The Cereal Killerz Kitchen'. Marketed as Nevada's only cereal bar, the store boasts of stocking over 100 variants of cereals, and 40 topping options, ranging from peanut butter to fruits. 

Jessica and Chris came on 'Shark Tank' seeking $125,000 for a 10% stake in the company. While presenting their pitch, they reminisced about how everybody's favorite memory of their childhood is waking up on a Sunday morning and watching cartoons while eating a bowl of cereal. The couple wanted to recreate the experience for adults too, so they can still continue indulging their love for cereal.

They offered each of the sharks a bowl of cereal, customized to their preference. Robert Herjavec, who is a huge fan of peanut butter received a peanut butter-based topping alongside his cereal. The sharks thoroughly enjoyed every bite of their cereal bowl, and couldn't stop raving about how wonderful it was. They also pointed out how it could easily pass off as a smoothie bowl, or ice cream, or even milkshake! 

The sharks were curious to know how the couple stumbled upon such a good idea. Jessica explained that she always had a passion for cooking, but was working in the insurance sector. When she was fired from the job, she immediately turned all her focus onto pursuing her passion. While Chris explained that the couple's daughter, who had been diagnosed with Down's Syndrome, kept asking for cinnamon toasties for dinner every day, he came up with the idea of doing something innovative with cereals, so that she won't get bored of eating it. He also touched upon how his rough childhood of being homeless, and bad at studies, pushed him to work harder and take care of his daughter better.

While the sharks loved absolutely everything about the couple and their product, they however weren't fully sold on the idea. Lori Greiner backed out of the deal because she had already invested in another similar business venture, and didn't want to get into a conflict of interest situation. While Robert agreed that although the idea was great, it was a bit too risky investment option for him, so he too decided to step back. Daymond John and Mark Cuban might have not made a deal with the couple, but they gave them great advice and ideas on how to grow their business. 

Although the couple failed to get a deal from the sharks, fans are still excited to try out their product. A fan tweeted, "Now I want some cereal too! Yum!#CerealKillers #SharkTank." Another fan wrote, "#SharkTank cereal bar ... #BlackOwnedBusiness ... I have to try it when I hit #Vegas @CerealKillerzLV." "If any of y’all are in Vegas right now or plan on going (I know it’s Corona and stuff), I just saw a bad*ss company pop up on Shark Tank called The Cereal Killerz Kitchen. Make it a spot to stop and get that cereal fix!," announced a fan. "@ABCSharkTank Cereal killer owners are awesome and hustlers, the sharks advices were on point, keep grinding killa #SharkTank," expressed a fan.





'Shark Tank' Season 12 airs every Friday at 8/7c only on ABC.